Job Description:
• Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue
• Translate company-level goals into clear growth strategies, targets, and execution plans
• Serve as a strategic partner to the President/GM and executive leadership
• Provide clear, data-driven reporting and insights to leadership on growth performance
• Design and operationalize a scalable multi-brand marketing model
• Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM
• Lead and inspire a high-performing, cross-functional creative team
• Establish robust attribution, experimentation, and incrementality frameworks to assess true ROI
• Lead the responsible adoption of AI across marketing functions
• Partner closely with Field Operations to align demand generation with capacity and service quality
Requirements:
• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
• 15+ years of progressive marketing or growth experience, with significant senior leadership responsibility
• Proven history of owning and delivering growth outcomes, not just marketing activity
• Experience operating in multi-location, multi-brand, franchise, or services-based businesses strongly preferred
• Deep expertise in performance marketing, paid media, SEO, lifecycle marketing, analytics, and website optimization
• Demonstrated ability to solve complex business problems, evaluate and refine assumptions, and adjust direction quickly when needed
• Strong executive presence, communication skills, and ability to build effective relationships across levels and functions
• Revenue-oriented, data-driven, and highly accountable mindset with a powerful sense of urgency to execute company objectives.
Benefits:
• Health, vision, dental, long & short-term disability, and Life insurance
• A Startup mentality company with stable funding
• 401k match
• Pet Care discounts
• Flexible Time Off
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