Job Summary
We are seeking creative and driven UGC Content Creators to support Brainly’s marketing team! This person is responsible for creating, warming up, managing, and posting to a TikTok account dedicated to talking about Brainly.
Responsibilities:
• Create a TikTok account dedicated to the posting of Brainly content
• Create and post 5-7 original videos per week
• Help foster an active, positive community by engaging with followers
• Incorporate trending sounds, formats, memes, and educational content
• Research trends, similar content, and audience preferences
• Suggest creative ideas for campaigns or series (e.g., study tips, relatable student life content)
• Comment on relevant videos/posts, reply to comments
• Repost, duet, or stitch with trending content or creators in the education space.
Required qualifications:
• 1 year of creating social media content for TikTok, preferable for a U.S. Gen Z audience
• Knowledge of best practices for social media engagement (hashtags, timing, captions)
• Active personal or professional social media presence with examples of original content
• Familiarity with social media posting, either personal or brand-related
• Strong understanding of social media trends and culture, especially TikTok and Instagram
• Ability to write engaging, concise captions and comments tailored for Gen Z audiences
• Creative thinker: consistently brings fresh, fun ideas to the table
• Self-starter: able to work independently, meet deadlines, and take initiative
• Reliable communicator: responsive via email or chat, and open to feedback
• Passionate about social media and how it can be used for learning and connection
Preferred qualifications:
• Current college student or recent graduate
• Collaborative mindset: enjoys brainstorming and sharing ideas with a team
• Enthusiastic about education and helping students succeed
• Curious and eager to grow skills in digital marketing or content strategy
• Experience managing or contributing to a brand or student organization’s social media
• Prior freelance or part-time work in marketing, content creation, or social media management
• Awareness of educational trends or content in the edtech or student life space
Why work with Brainly?
Brainly is the #1 AI education tool in the world, with a vision to give every student in the world access to personalized learning, no matter their background or resources. With a global community of learners and a platform that blends human support with cutting-edge AI, Brainly creates real impact in students’ daily lives. Collaborating with Brainly means being part of a supportive team that values curiosity, creativity, and a passion for learning. It’s a place where your work contributes to something bigger—helping millions of students gain confidence and succeed in school. For anyone passionate about education and inspired by purpose, Brainly offers a meaningful and energizing environment to grow.
Job Type: Contract
Projected Total Compensation: $600.00 per month
Benefits:
• Flexible schedule
Application Question(s):
• Why are you interested in working with Brainly?
• Brainly's target audience is mainly U.S. students in middle and high school. What would be your strategy to create content that resonates with Brainly's audience?
• Are you comfortable with creating content for a brand? If so, are you comfortable appearing in that content yourself?
• Please share a PUBLIC link to a video or account that shows your expertise or capability as a content creator. Public links to social media or file management platforms such as Google Drive are preferred.
Work Location: Remote
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