Benefits:
Bonus based on performance
Competitive salary
HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms.
The ideal candidate has a proven track record of growing a franchise or multi-location business through social media marketing and can demonstrate measurable results. Experience in the home care, healthcare, senior care, or franchise industry is strongly preferred.
Responsibilities
Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms
Create engaging content, graphics, reels, and videos
Grow followers, engagement, and local brand awareness
Manage posting calendars and scheduling tools
Monitor comments, messages, and online reviews
Track and report key performance metrics
Coordinate social media campaigns with paid advertising efforts
Generate leads for caregivers and prospective clients
Collaborate with ownership on local marketing initiatives
Qualifications
3+ years of social media management experience
Proven experience growing a franchise, multi-location business, or local service business
Portfolio demonstrating measurable growth and results
Experience with Meta Business Suite, Instagram, LinkedIn, Canva, and content creation tools
Strong writing and communication skills
Home care, healthcare, senior care, or franchise marketing experience preferred
Experience running and optimizing Facebook and Instagram campaigns is a plus
Compensation
Part-Time Position
Flexible Hours
Competitive Pay Based on Experience
Required Application Question
Please provide examples of franchise or local service businesses you have grown through social media and include specific results (follower growth, engagement, leads generated, revenue impact, etc.).
This is a remote position.