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Role Description
As a Sr. Marketing Platform Operations Manager, you'll be the linchpin of our marketing technology infrastructure, directly reporting to the Director, Marketing Operations. You'll blend strategic system and process design with hands-on technical implementation and a relentless pursuit of AI technology to drive operational efficiency.
- MarTech Ecosystem Ownership: Strategically manage and fine-tune our diverse marketing technology setup, including Marketo, SFDC, intent-driven data tools (e.g., Clearbit), attribution models (Hockeystack), sales engagement platforms (Outreach), and more.
- Lifecycle & Workflow Optimization: Provide adept operational oversight to streamline workflows, optimize data, and foster scalability and efficiency across the entire customer journey.
- Data Integrity & Governance: Establish and enforce ethical marketing system standards and procedures, emphasizing compliance and data privacy.
- Continuous Improvement & Innovation: Continuously enhance marketing practices across our tech stack and teams by implementing AI technology and identifying root causes of technical and operational issues.
- Documentation & Knowledge Sharing: Establish a central hub for documenting system and data processes, customer and prospect journeys.
- Cross-Functional Leadership & Training: Act as a spokesperson for marketing operational processes and provide essential training on system usage and processes to team members.
- Buying Group Enablement: Design, implement, and maintain scalable processes within Marketo to identify and route qualified buying groups to the appropriate sales channels.
- Marketo-Salesforce Sync: Proactively monitor, troubleshoot, and resolve complex synchronization issues between Marketo and Salesforce.
Qualifications
- 6-8+ years of experience in marketing platform operations.
- Deep analytical skills, business acumen, strong technical abilities, and working knowledge of GTM tools.
Requirements
- Deep Expertise in GTM Tools: Strong understanding and hands-on experience with Marketo, Salesforce, intent-based data tools (e.g., Clearbit), and other marketing technologies like Hockeystack, Outreach, and Tableau.
- Advanced Lifecycle Understanding: Familiarity with sophisticated lifecycle processes and workflows.
- Analytical & Problem-Solving Acumen: Ability to pinpoint the root causes of technical and operational issues.
- Data Flow & Analytics Mastery: In-depth comprehension of marketing data flows and analytics.
- Exceptional Communication: Comfortable explaining complex processes and data to stakeholders at all levels.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment.
Benefits
- Medical, Dental & Vision Insurance
- Flexible Time Off Program
- Paid Holidays
- Paid Parental Leave
- Global Employee Assistance Program (EAP)
- Competitive pay and benefits
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