About Begin
Begin is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships©, serving over 15 million families since inception. Begin’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter©” curriculum validated by NYU, UCLA, and the NSF, and one of the most comprehensive multimedia catalogs for early learning. Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”.
Begin is building on its trusted brand, data, and engagement engine to launch Sage© a trusted family companion that helps parents feel confident in every early childhood decision. By combining AI-driven insights with expert-backed guidance, Sage© supports parents in navigating the learning, development, enrichment, and purchasing choices that shape the early years.
Begin is backed by category-defining investors including Sesame Workshop, the most renowned preschool brand in the world, and Magnetar Capital, the founding team behind CoreWeave. Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS.
Begin is uniquely positioned to become the trusted operating system for families during the most formative years of a child’s life.
About the Role: Senior Manager, Search Innovation
Location: Remote* | Reports to: Chief Marketing Officer
As Senior Manager, Search Innovation, you will lead Begin’s organic search and discovery strategy across traditional search and emerging AI-driven surfaces. You will build and scale a durable, content-led growth engine that drives high-intent parent acquisition and supports the launch and growth of our new parent product.
You are both strategic and hands on. You understand how to identify meaningful search opportunity, translate it into scalable content systems, and connect organic discovery directly to business outcomes. You balance strong technical SEO foundations with bold experimentation across AI-powered discovery, answer engines, and evolving search behaviors.
You thrive in fast-moving environments where the search landscape is shifting rapidly. You are deeply curious about how families find information, products, and support in an AI-shaped world. You care about building defensible organic growth systems that drive adoption, engagement, and long-term value — not just traffic.
* Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.
What You Will Own
Lead Organic Search Strategy
- Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development.
- Balance strong technical and foundational SEO with bold, content-led growth initiatives.
Drive Content Strategy & Creation
- Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution.
- Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts.
- Develop a content ecosystem that supports both traditional search and AI-powered discovery.
Lead AI-Driven Search Growth Innovation
- Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.
- Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity.
Own Search & Content Opportunity Modeling
- Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value.
Partner Cross-Functionally
- Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.
- Influence roadmaps, not just optimize after the fact.
Own Performance & Results
- Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders.
- Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes.
Be the Search Thought Leader
- Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape.
- Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.
Who You Are
You may be a strong fit if you:
- Have built and scaled organic search programs that drive meaningful business impact
- Are equally strong in content led growth and technical SEO foundations
- Have hands on experience turning search opportunity into measurable adoption and conversion
- Think beyond traditional SEO and understand how AI and emerging discovery platforms are reshaping how people find information
- Are comfortable influencing product, engineering, and content roadmaps rather than optimizing after launch
- Have built scalable content systems, not just individual articles
- Use data fluently and can translate performance insights into decisive action
- Thrive in ambiguous, fast moving environments with high ownership
- Are excited to help parents discover trusted answers and products in high intent moments
Qualifications
- 6 to 9 years of hands on SEO experience with a track record of driving organic growth
- Demonstrated success across both content strategy and technical SEO initiatives
- Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms
- Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces
- Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building
- Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices
- Strong analytical skills with the ability to connect search performance to engagement and conversion metrics
- Exceptional written and verbal communication skills
- Experience working cross functionally with product, design, engineering, and marketing teams
Our Ideal Candidate
- You believe search is no longer just about rankings, but about discovery, trust, and intent.
- You think AI will fundamentally reshape how families find answers and products.
- You are energized by building durable, defensible organic growth engines rather than chasing short term traffic spikes.
- You balance strategic thinking with hands on execution.
- You are deeply curious about how parents search, learn, and make decisions.
- You believe organic discovery should solve real user problems while driving measurable business outcomes.
- You want to help build a trusted platform that families rely on during the most formative years of their children’s lives.
What We Offer
- Remote-first culture designed to support flexibility and focus.
- Comprehensive health coverage including medical, dental, and vision.
- 401(k) to support your long-term financial goals.
- Company-paid life insurance and disability coverage.
- Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
- Flexible PTO and sick time that we actually encourage you to use.
- Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
- A supportive, collaborative team working on products that make a meaningful impact for families.
Salary MIN: $110,000 MAX: $125,000 . This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.
is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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