Note: The job is a remote job and is open to candidates in USA. Health Evolution is a selective membership of chief executives and influential leaders from impactful organizations in the health care industry. As Vice President of Marketing, you will own the brand voice and marketing strategy, driving campaigns and initiatives that enhance member engagement and organizational growth.
Responsibilities
- Develop and own Health Evolution's integrated marketing strategy, from brand, demand generation, to member engagement, all aligned to organizational growth and retention goals
- Build a measurement and analytics framework that connects marketing activity to pipeline, membership growth, event utilization, and renewal
- Use data to continuously refine strategy and prove ROI to executive leadership
- Set the marketing roadmap and prioritize initiatives against clear KPIs
- Lead the positioning, messaging, and go-to-market planning for Health Evolution's brand and major convenings
- Direct PR strategy and execution, including launch campaigns that elevate Health Evolution's voice in health care media and industry conversations
- Curate brand narrative and creative standards that hold up to a C-suite audience
- Serve as a key media contact, building relationships with health care trade and business press to secure coverage and manage inbound press inquiries
- Oversee internal and external communications, including executive and member communications, ensuring consistent messaging across all channels
- Architect always-on and campaign-specific social media strategy and frameworks across channels, tailored to an executive and highly credentialed audience
- Oversee content, paid, and organic programs that build reach without diluting brand credibility
- Champion the practical use of AI across the marketing function — content development, personalization, campaign optimization, and workflow efficiency
- Scale output and sharpen targeting without sacrificing quality or voice
- Recruit, develop, and lead a high-performing marketing and communications team
- Partner closely with Product/Experience, Commercial, and Operations teams to ensure marketing amplifies the member journey, from awareness and recruitment through onboarding, engagement, and renewal
- Own the marketing budget, agency and vendor relationships, and prioritization across competing initiatives
Skills
- 10–15 years of progressive marketing experience, including leadership of a marketing function or major marketing pillar within a growth-oriented or brand-sensitive organization
- Demonstrated ability to build and execute a marketing strategy grounded in data — from audience segmentation and funnel analysis to measurement of campaign and channel performance
- Track record of developing and launching PR, media relations, and branding campaigns, including managing agency and media relationships, serving as a spokesperson, and shaping narrative and communications for a discerning, senior audience
- Hands-on experience designing social media campaigns and frameworks, with fluency across platforms and formats appropriate to an executive audience
- Practical, applied experience using AI tools and platforms to inform marketing strategy, content creation, personalization, or operational efficiency
- Credible, polished communicator able to represent the brand directly to CEOs, health system leaders, and board-level audiences
- Experience building and leading marketing teams, managing budgets, and operating as a trusted partner to executive leadership; comfortable in a fast-moving, still-scaling environment
- Marketing experience within health care, professional membership organizations, associations, or premium B2B communities serving a C-suite or executive audience is strongly preferred
Benefits
- Ability to work remotely
- Competitive compensation
- Competitive, comprehensive health care coverage
- Flexible paid time off
- 401k w/company match
Company Overview