Note: The job is a remote job and is open to candidates in USA. Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. The Sr. Product Marketing Manager will own go-to-market strategy, shape differentiated messaging, and collaborate across teams to launch initiatives that drive measurable pipeline and revenue.
Responsibilities
- Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value
- Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
- Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
- Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
- Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
- Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drives buyer action
- Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition
- Leading high-impact product launches that reinforce our position as a category leader
- Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
- Reviewing campaign and pipeline performance to optimize GTM strategies
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of product marketing experience in a high-growth environment
- A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win
- A proven ability to take 'under-the-hood' technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
- A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
- A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal
- Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories that influence both technical buyers and executive stakeholders
- Strong presence and credibility when engaging cross-functional leaders (Product, Sales, Marketing) and executive audiences—able to align stakeholders and drive decisions through clear, confident communication
- Proven ability to lead through influence (not authority), partnering seamlessly across teams to drive GTM execution, launches, and revenue-impacting initiatives
- Deep curiosity about customers, competitors, and market trends—paired with the ability to turn insights into actionable strategy that sharpens positioning and drives competitive advantage
- High-energy, results-oriented approach with a strong sense of ownership—someone who moves quickly, iterates, and takes accountability for delivering measurable business outcomes
Benefits
- Flexible work schedule / remote roles
- Unlimited Personal Time Off
- 12 holidays off per year
- 4 days volunteer time off per year
- Eligible for 4 company Achievement days off per year
- Variety of health care and well-being benefits
- Paid family/parental leave
Company Overview