Note: The job is a remote job and is open to candidates in USA. ACI Worldwide is seeking a Senior Product Marketing Manager responsible for developing campaign strategies, messaging, and marketing initiatives for their products. The role involves collaborating with stakeholders to implement go-to-market strategies, leveraging AI-driven insights and analytics to enhance marketing effectiveness.
Responsibilities
- Develop marketing projects. Develops and executes initiatives to reach target audiences through appropriate channels, leveraging AI tools for segmentation, targeting and campaign optimization
- Write. Excellent written skills to successfully produce valuable collateral, engaging content, and implement programs from ideation to execution, including the use of generative AI to accelerate content creation, personalization and testing
- Collaborate. Develop and maintain strategic relationships with key stakeholders internally and externally to establish brand awareness, coordinate market research and marketing campaign efforts, including alignment on AI-driven initiatives
- Produce insights. Gains insight and assesses with various marketing functions to achieve marketing effectiveness goals, using AI-enabled analytics to uncover trends, customer behaviors and performance drivers
- Communicate. Lead sessions amongst marketing and other departments with strong communication skills, translating complex topics including AI capabilities into clear business value
- Track expenses. Manages tracking various projects budget and invests funds wisely, including evaluation of AI tools and platforms
- Track ROI. Build and deploy data-driven models to track ROI, incorporating predictive analytics and AI-based attribution models
- Execute campaigns and events. Develop campaigns, plans and execute to fulfil lead generation goals, including AI-powered campaign orchestration and personalization
- Increase company visibility. Perform market analysis and research competition with the end goal of increasing brand and company visibility, including tracking AI trends and competitor positioning
- Generate marketing plan activities. Develop and execute specific marketing plans and activities for products including messaging, sales enablement and marketing campaigns, integrating AI-enabled approaches where relevant
- Produce product messaging. Develop business plans and product positioning in the marketplace and distinguish product against the competition, including positioning around AI capabilities and differentiation
- Construct value proposition. Develops messaging with focus on maintaining a unique value proposition, incorporating AI-driven benefits such as automation, intelligence and scalability where relevant
- Develop content. Develops whitepapers, collateral and sales tools, including presentations, demos, and competitive write-ups, using AI tools to enhance productivity and consistency
- Plan field events. Consults on the planning for key industry events and trade shows, including showcasing AI innovation and thought leadership
- Perform other duties as assigned
Skills
- Bachelor's Degree in related field
- 10+ years related experience
- Payments industry knowledge
- Strong writing and presentation skills
- Optimizes best practices in marketing measurement
- Excellent communication skills for collaboration
- Solid knowledge of various marketing and web tools, including AI-enabled marketing and content platforms (e.g. generative AI tools, predictive analytics, marketing automation)
- Experience using AI tools to support content creation, campaign optimization, customer segmentation and performance analysis
- Ability to interpret and apply AI-driven insights to marketing strategy and execution
- Exercises judgment within defined procedures and practices to determine appropriate action, including responsible use of AI outputs
- Demonstrable experience in marketing elements and market research methods
- Applicants must be currently authorized to work in the US on a full-time basis. This position does not offer sponsorship for employment visa status or work permit now or in the future
- Master's Degree preferred
- Experience marketing AI-enabled products or capabilities within financial services or payments
- Familiarity with AI concepts such as machine learning, predictive analytics and generative AI, and ability to translate these into customer-relevant messaging
Benefits
- Opportunities for growth
- Career development
- A competitive compensation and benefits package
- Innovative and collaborative work environment
Company Overview