Note: The job is a remote job and is open to candidates in USA. Fractional Demand, a B2B Growth Marketing Agency, is seeking a passionate and data-driven Sr. Performance Marketing Manager to join their growing team. The role involves managing B2B clients' paid media accounts, developing strategies, optimizing performance, and delivering exceptional results aligned with client goals.
Responsibilities
- Manage 4-7 B2B clients, running their paid media accounts across various platforms, including Google, LinkedIn, Meta, Reddit, X, OpenAI, etc
- Act as the account manager for the clients you manage
- Develop and execute data-driven paid search and paid social strategies aligned with client goals and industry best practices
- Manage campaign budgets, optimize performance, and deliver exceptional results that drive lead generation and ROI
- Conduct in-depth competitor analysis and stay current on paid media trends and platform updates
- Collaborate with clients’ internal teams (creatives, strategists) to ensure seamless campaign execution
- Translate client needs into actionable campaign plans, goals, and KPIs
- Generate insightful reports and recommendations for clients, keeping them informed of campaign performance
- Go beyond top-of-funnel performance to help the client understand the down-funnel impact of the accounts/campaigns you're managing for them
Skills
- 3+ years of experience working in-house at a B2B tech company managing paid media campaigns
- Proven expertise in paid search (Google Ads) and paid social (LinkedIn, Meta, X Ads, Reddit) advertising
- A strong understanding of B2B marketing principles, lead generation strategies, and the B2B buyer journey
- Excellent analytical skills with the ability to interpret data and translate insights into actionable campaign optimizations
- Exceptional communication and presentation skills to clearly communicate campaign results and recommendations to clients
- A passion for staying ahead of the curve on the latest paid media trends and platform updates
- The ability to manage multiple client accounts simultaneously and prioritize tasks effectively
- A results-oriented mindset with a focus on exceeding client expectations
Benefits
- The opportunity to be part of a dynamic and fast-paced agency environment.
- The chance to work with a diverse range of B2B tech clients.
- Agency revenue sharing
- 20 days of PTO your first year (25 days after that)
- The ability to make a significant impact on client growth and success.
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