Note: The job is a remote job and is open to candidates in USA. Quavo Fraud & Disputes is a leader in fraud and disputes management technology, seeking a Sr. Manager, Integrated Marketing to enhance their marketing strategies. The role involves leading integrated marketing programs, ensuring cohesive messaging across customer journeys, and collaborating with various teams to optimize marketing effectiveness.
Responsibilities
- Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments
- Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions
- Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story
- Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps
- Partner with Product Marketing, Demand Generation, Corporate Marketing, and external agency partners to prioritize updates that improve clarity, relevance, conversion, and sales usefulness
- Monitor website performance, content engagement, conversion paths, and page-level gaps to inform ongoing improvements
- Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows
- Support Client Advisory Board planning and operations, including communications, logistics, follow-up, insight capture, and content opportunities
- Identify ways to turn customer proof, client outcomes, CAB insights, and success stories into stronger website content, sales materials, campaigns, and executive programs
- Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations, including stage definitions, source visibility, handoff points, and reporting expectations
- Create program-level reporting that shows audience engagement, website performance, conversion points, sales follow-up coverage, and customer/lifecycle activity
- Help marketing leadership identify where programs are getting stuck across the journey, from traffic and engagement through handoff, follow-up, opportunity creation, and customer engagement
Skills
- 6 – 8+ years in B2B integrated marketing, ABM, field marketing, lifecycle marketing, campaign management, or demand generation, with experience supporting revenue-oriented programs
- Experience coordinating integrated programs across web, content, email, events, sales-activated channels, customer communications, and digital touchpoints
- Strong understanding of B2B demand generation, ABM, sales follow-up, marketing-to-sales handoff, and how programs move from engagement to pipeline
- Experience working closely with Sales, Sales Development, Revenue Operations, Product Marketing, and Customer Success teams to improve program execution and follow-through
- Ability to use CRM, marketing automation, website analytics, ABM platforms, or campaign reporting to understand performance and identify improvement opportunities
- Strong communicator and operator who can bring structure to cross-functional work, manage competing priorities, and translate program status into clear recommendations for marketing and sales leadership
- Experience in B2B fintech, financial services, or another regulated enterprise technology category
- Practical experience using AI to improve account research, campaign planning, personalization, content repurposing, reporting, workflow automation, or sales activation
- Working knowledge of tools such as Salesforce, Marketo, Salesforce Marketing Cloud, 6sense, Demandbase, Terminus, Clay, or similar GTM and marketing automation platforms
- Experience supporting customer marketing, lifecycle communications, advocacy programs, client advisory boards, executive programs, or customer reference motions
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