Note: The job is a remote job and is open to candidates in USA. Avalara is seeking a senior marketing leader to own the strategy, performance, and optimization of the partner channel as a core driver of revenue. This role is responsible for all partner-sourced marketing activity and leading a team of Partner Marketers to scale partner marketing as a high-performing GTM channel.
Responsibilities
- Own the global partner marketing strategy across referral, co-marketing, and joint demand programs
- Align partner campaign planning to pipeline and bookings goals by partner type, tier, and segment
- Collaborate with Revenue Marketing, Partner Sales, and Strategic Alliances to prioritize initiatives based on revenue opportunity
- Lead the planning and execution of partner-sourced campaigns across regions and motions; collaborate with Revenue Marketing to fully integrate partner-as-a-channel into core revenue-driving campaigns
- Standardize processes for co-marketing execution, partner content deployment, and performance tracking
- Use AI and analytics to optimize targeting, messaging, and referral workflows across partner programs
- Collaborate with Partner Managers, RevOps, and Sales to ensure partner marketing is fully embedded in GTM strategy, achieving targeted pipeline and bookings results
- Partner with Revenue Marketing to integrate partner campaigns into broader demand plans
- Represent Partner Marketing in executive planning, forecast reviews, and business updates
- Lead and grow a high-performing Partner Marketing team across programs, tiers, and regions
- Drive full-funnel accountability from inquiry to bookings, with clear ownership of Partner MQL pipeline performance and influence on DPR success
- Optimize team workflows, campaign prioritization, and operational efficiency to improve channel ROI, enable accurate forecasting, and deliver predictable pipeline
- Represent Partner Marketing in executive planning, GTM alignment, and performance reviews
Skills
- 15+ years of experience in B2B SaaS marketing, with a focus on partner, channel, or alliances marketing
- Proven success driving pipeline and bookings through referral and co-marketing programs
- Deep knowledge of partner segmentation, tiering, enablement, and attribution
- Experience leading global teams and collaborating with Sales, Ops, and Revenue Marketing
- Fluency with tools such as Salesforce, Marketo, 6sense, Power BI, and partner platforms (PRM, portal, or equivalent)
- AI fluency to drive campaign efficiency, segmentation, and performance optimization
- Ability to lead cross-functional alignment, reporting, and GTM collaboration at the executive level
- Comfortable in a high-velocity, performance-driven marketing environment
Benefits
- Paid time off
- Paid parental leave
- Bonuses (for eligible employees)
- Private medical insurance (varies by location)
- Life insurance (varies by location)
- Disability insurance (varies by location)
- Inclusive culture and diversity
- 8 employee-run resource groups, each with senior leadership and exec sponsorship
Company Overview
Company H1B Sponsorship