Note: The job is a remote job and is open to candidates in USA. Memorial Healthcare System is dedicated to improving health and quality of life for the community. They are seeking a Social Media Manager to design and implement social media strategies that enhance brand awareness and community engagement through various platforms.
Responsibilities
- Analyze data, including overall reach, impressions, click through rates, engagement rates, among other KPIs, and draw actionable insights and recommendations to optimize results
- Serve as an extension to the public relations operations, helping to connect the team directly with journalists and reporters, resulting in broad coverage for MHS beyond its existing reach, while also advising on opportunities to strengthen and maintain brand engagement and relationships across the social media platforms
- Oversee implementation of corporate social media policy; respond to grievances on social media and monitor all activity
- Manage social media deputy program, working collaboratively with other MHS employees to help grow the social media program and specific niche channels
- Manage and implement additional key social media platforms that align with program growth strategies
- Provides onsite coverage at events, or remote coverage of events, to capture photos and videos to publish real-time content on social media
- Oversees day-to-day management of owned social media channels and campaigns
- Works with Marketing and Communications team and subject matter experts to create and implement organic and paid social media strategies to promote MHS services, programs, events and overall brand
- Creates content and works with Marketing, Communications and Community Relations teams and/or agency partners to develop and repurpose content that drives deeper engagement
Skills
- Bachelors (Required)
- 3-5 years of experience developing and executing social media strategies across a variety of platforms and tools in fast-paced environment
- Required critical thinking skills, excellent ability to build relationships and interact with various levels of management and people
- Working knowledge of SEO
- Understanding of all forms of social media interactions
- Knowledge of social media marketing tools and dashboards
- Bachelor's in Communications, Public Relations, Marketing, or a related field
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