Note: The job is a remote job and is open to candidates in USA. Coalfire is a cybersecurity company on a mission to solve clients’ hardest challenges. They are seeking a Social Media Manager / Content Creator to manage their social presence and produce high-quality content that strengthens brand awareness and supports lead generation.
Responsibilities
- Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels
- Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets
- Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences
- Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market and make technical subject matter more accessible and memorable
- Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets
- Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials in partnership with design or through light hands-on production
- Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets aligned to launches, campaigns, events, webinars, case studies, and research
- Repurpose long-form content into high-performing multi-channel assets, extending the value of reports, blogs, webinars, presentations, podcasts, video, and event content
- Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows already in use at Coalfire
- Support and help scale Coalfire’s employee advocacy efforts by activating internal voices, shaping suggested messaging, and encouraging broader participation across the business
- Monitor channel and content performance and produce clear, actionable reporting on engagement, audience growth, content performance, and social impact on website traffic, form fills, qualified leads, and broader business outcomes
- Manage and engage in Coalfire’s internal social workflows, including coordination in the social Slack channel and collaboration with cross-functional stakeholders
- Stay current on platform changes, content trends, storytelling formats, and creative best practices, then translate those insights into smarter recommendations for Coalfire’s brand and audience strategy
- Protect brand integrity by ensuring all external communications align with Coalfire brand guidelines, social media guidance, and confidentiality expectations
Skills
- 5–7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role
- Experience managing social media strategy and execution for a fast-paced B2B company or start up. Background in technology, cybersecurity, SaaS, or professional services brand preferred though others will be considered
- Exceptional writing, editing, and storytelling skills, with the ability to translate technical or compliance-focused topics into clear, engaging, high-impact content
- Strong content creation instincts across formats, with experience producing short-form video, visual storytelling assets, and campaign content from concept through final delivery
- Experience with video editing and content production tools such as Adobe Creative Suite, Premiere Pro, CapCut, Canva, Figma, or similar platforms
- Ability to create or direct compelling graphics and visual assets that are on-brand, audience-relevant, and optimized for digital performance
- Proven ability to build content calendars, manage deadlines, and keep multiple campaigns and deliverables moving with strong attention to detail
- Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts to produce high-quality content at speed
- Strong analytical mindset with experience using performance data to refine strategy, improve engagement, and connect content performance to business outcomes
- Familiarity with employee advocacy, social listening, and social media management platforms
- Comfortable working independently while collaborating effectively across a small, high-performing marketing team
- Experience in start ups, cybersecurity, compliance, cloud, AI security, or other highly technical B2B categories
- Experience supporting executive social presence and thought leadership
- Experience repurposing long-form assets such as webinars, research, reports, customer stories, and event content into social-first and campaign-ready content
- Working knowledge of SEO, paid social, and demand generation alignment
- Experience capturing content from live events, conferences, webinars, or customer programs and turning it into polished post-event storytelling and promotional assets
Benefits
- Flexible work model that empowers you to choose when and where you’ll work most effectively – whether you’re at home or an office
- Opportunities to join employee resource groups
- Participate in in-person and virtual events
- Paid parental leave
- Flexible time off
- Certification and training reimbursement
- Digital mental health and wellbeing support membership
- Comprehensive insurance options
Company Overview