Note: The job is a remote job and is open to candidates in USA. Black & White Zebra is a rapidly growing, independent media tech company that seeks a Social Media Growth Lead to enhance their social growth engine. The role focuses on building engaged audiences of senior decision-makers and converting them into loyal subscribers and community members through strategic content and campaign management.
Responsibilities
- Translate BWZ content and thought leadership into platform-native social formats
- Capture and repurpose video, written, audio, and event content
- Create short-form, platform-native content across relevant channels
- Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations
- Translate complex ideas into formats that are clear, engaging, shareable, and repeatable
- Build recurring social formats that strengthen audience habits over time
- Experiment with emerging formats, platform features, and content packaging approaches
- Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiatives
- Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach
- Plan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growth
- Build and manage creator, contributor, expert, and partner amplification opportunities
- Develop relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, insights, and new features
- Identify platform-native opportunities that help BWZ reach more of the right people
- Develop strategies that convert social audiences into subscribers, event registrants, report downloads, community members, or other owned-channel relationships
- Optimize social-to-subscriber conversion paths across platforms
- Build recurring formats and campaign loops that create repeat consumption habits
- Track whether audiences acquired from social return and engage with owned content
- Improve the quality, not just the volume, of audience growth
- Ensure social content consistently supports audience growth, engagement, and retention goals
- Track performance across organic, paid, partner, and platform-led activity
- Analyze reach, engagement, repeat interaction, subscriber growth, conversion, and retention
- Identify which formats, hooks, topics, channels, and campaigns drive the strongest audience outcomes
- Make clear decisions about what to scale, stop, improve, or test next
- Build repeatable playbooks for high-performing social growth
- Connect social activity directly to measurable audience and business outcomes
Skills
- Experience growing engaged audiences through social platforms
- Experience producing short-form, platform-native content, especially video
- Experience translating editorial, thought leadership, audio, video, events, or expert content into social formats
- Experience running and optimizing organic and paid social campaigns
- Experience managing paid social budgets and improving performance over time
- Experience tracking, analyzing, and acting on social performance data
- Strong judgment around content selection, hooks, timing, packaging, and distribution
- Ability to build repeatable social formats, campaign systems, and growth playbooks
- Experience working with partners, creators, contributors, experts, or internal leaders to amplify content
- Strong planning and organizational skills, without defaulting to calendar management as the main measure of success
- Experience distributing thought leadership or editorial content at a B2B, media, or audience-led brand
- Experience growing senior-level or executive audiences
- Experience translating audio, podcast, webinar, or event content into social formats
- Existing relationships with LinkedIn and/or YouTube platform partner teams
- Background capturing and repurposing content from contributors, events, interviews, or expert-led formats
- Experimentation and A/B testing discipline across content formats, hooks, paid creative, and conversion paths
- On-camera comfort and experience coaching internal experts or contributors to perform well on video
Benefits
- Discretionary bonus
- Comprehensive benefits package
Company Overview