Note: The job is a remote job and is open to candidates in USA. Unite Us is a health technology company focused on improving community health connections. The SVP of Marketing will shape company strategy and lead a fully integrated Marketing & Communications organization to drive growth and enhance customer engagement.
Responsibilities
- Define and lead the marketing strategy aligned to company growth goals (pipeline, ARR, retention/NRR)
- Own marketing planning, budgeting, scorecards, and executive reporting
- Establish operating rhythms with Sales, Product, and Customer Success (SLAs, pipeline reviews, launch readiness)
- Build and optimize multi-channel demand programs (ABM, performance, field/events, partners, content)
- Partner with Revenue Operations to improve lead flow, scoring, routing, and attribution
- Own marketing-sourced pipeline targets and ROI
- Define a compelling, differentiated narrative that builds trust and credibility in the market
- Develop and lead an integrated messaging strategy across web, content, campaigns, sales assets, and executive communications
- Lead PR/comms strategy, thought leadership, and analyst relations
- Lead a structured internal communications strategy that drives alignment, transparency, and engagement across cross-functional teams, reinforcing company vision and strategic priorities in partnership with executive leadership
- Own buyer personas, positioning, packaging/offer strategy (in partnership with Product/Revenue leaders), and launch orchestration
- Translate product capabilities into clear value propositions and enablement for Sales and CS
- Establish competitive intelligence and messaging discipline across segments
- Build lifecycle programs that improve onboarding, product adoption, renewal readiness, and advocacy
- Partner with Customer Success on retention drivers and churn reduction initiatives
- Scale customer proof: case studies, references, CABs, community, referrals
- Lead, coach, and develop a high-performing team and leadership bench
- Build the right org design across demand gen, product marketing, lifecycle/customer marketing, comms/content, and marketing ops
- Set, communicate, and reinforce clear priorities to drive focus, alignment, and disciplined execution across all marketing functions
Skills
- 10+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles
- Senior marketing leader with experience scaling B2B SaaS in a similar stage environment (e.g., ~$100–$500M ARR)
- Proven track record building predictable pipeline and partnering tightly with Sales and RevOps
- Strong positioning and product marketing instincts—can simplify complexity into compelling value
- Comfortable operating in healthcare's trust-heavy, multi-stakeholder buying context
- Experienced people leader who builds durable teams and scalable systems
Benefits
- Medical, Dental, and Vision
- We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
- Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.
- Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays.
- Adoptive parents are included.
- Join our ERGs to connect and engage with colleagues, like Military Veterans
- We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
- Enjoy matching, immediate vesting and financial wellness resources
- Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents
- Disability Coverage
- Accident Insurance
- Pet Insurance
- As part of this work at home job, we will provide you with all the necessary equipment to perform your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies.
Company Overview