Note: The job is a remote job and is open to candidates in USA. RealTruck, Inc. is a leading manufacturer and digital destination for off-road accessories. The Senior Product Category Manager will lead marketing development for product categories within the Off-Road Accessories business, focusing on strategy creation and product launches that meet consumer needs and drive growth.
Responsibilities
- Develop robust product roadmaps, crafting business cases, project scoping, and making trade-off decisions
- Lead the development of short/mid/long-term product strategies for complex categories across the Off-Road Accessory business. Leverage sound, fact-based analysis and compelling storytelling that resonates with internal stakeholders
- Take ownership of on-going portfolio management across Off-Road Accessory product categories and execute against the product roadmap to drive business growth
- Transform consumer learnings, competitive research, and insights from various sources into new product concepts. Deliver sound engineering requirements, ensuring solutions are aligned with consumer expectations. Incorporate insights from various research sources into product development and strategy
- Drive innovation acceleration, through effective engagement with advanced development on key innovation spaces, ensuring timely delivery of breakthrough products
- Enable cross-functional collaboration. Gather and align cross-functional teams to deliver product innovations that meet consumer needs
- Collaborate closely with the brand organization to ensure new product ideas and features fit seamlessly within brand consumer strategies
- Develop and maintain strong, trust-based relationships with all functional process partners (i.e. engineering, sales, brand and procurement)
- Assist in creating research plans and discussion guides. Collaborate on necessary physical stimuli for research
- Leverage research output for informed decision-making and continuous process improvement
- Be present in all cross functional engagements, providing thought leadership and driving towards consumer centric solutions
Skills
- Bachelor's degree in a relevant field required
- MBA preferred
- 9+ years of experience in marketing, product management, industrial design, engineering, brand, or category management required, including 2+ years of experience communicating, collaborating, and presenting to executive leadership
- Proven product development and global business experience required
- Industry experience in automotive aftermarket
- Strong organizational skills
- Expertise in applying consumer insights to product roadmap and strategy
- Success in fast-paced environments
- Team player with a strategic and tactical mindset
- Familiarity with Agile methodologies
- Ability to manage multiple projects simultaneously
- Self-starter with minimal oversight
- Comfort with ambiguity and adaptability in project outcomes
- Occasional travel will be required; 15-20%
- Offroad industry experience preferred
Benefits
- Medical, dental, and vision coverage
- Company-paid life insurance and disability
- A 401(k) with company match (eligible the first of the month after you start)
- Wellbeing days
- Parental leave
- Educational reimbursement
- Referral bonuses
- Exclusive employee discounts on RealTruck products
Company Overview
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