Note: The job is a remote job and is open to candidates in USA. Tebra is the only all-in-one EHR+ platform built exclusively for independent healthcare practices. As a Senior Outbound Program Manager, you will serve as a strategic architect behind the outbound sales motion, helping the sales team develop a high-performing outbound engine by identifying key audience segments and crafting effective sales plays.
Responsibilities
- Analyze our ICP database to identify and carve out high-potential audience segments and build actionable audience-specific personas, ensuring a constant stream of targeted, high-quality prospects for the sales team
- Develop simple, "bite-sized" outbound plays—including entry points and pain-point conversations—that allow reps to easily adopt and execute high-impact outreach strategies
- Attend regular sales meetings and engage with the sales team to identify which specialties, regions, or messages are resonating, then rapidly turn those real-time insights into repeatable wins
- Architect all outbound copy across multiple modalities—including email, call scripts, direct mail, and in-person events—translating complex value into punchy, direct-response messaging
- Build and optimize multi-channel sequences that spark curiosity and maximize meeting-set rates through continuous A/B testing
- Collaborate with the Growth Operations team to leverage enriched data and ensure our technology infrastructure and database are organized for effective, high-velocity prospecting, as well as with Demand Generation leaders to share best practices, minimize audience overlap, and support a holistic prospect experience
- Monitor the success of various segments and plays, providing the data-driven "win/loss" insights needed to understand where to double down and how to refine future strategies
Skills
- 5-7+ years of experience in outbound sales programs, sales enablement, or demand generation within an SMB or high-velocity SaaS environment
- Strategic Database Skills: Proven ability to segment a CRM/database into targeted lists based on ICP, vertical, or behavior
- "Simplicity First" Mindset: A track record of taking complex market data and turning it into simple, actionable instructions for sales teams
- Sales-Centric Communication: Expertise in direct-response or conversion-based copywriting, with a proven portfolio of sales sequences, cold-call scripts, or LinkedIn outreach that has demonstrably increased pipeline generation
- Collaborative Influence: Experience working "on the ground" with Sales teams to build trust and drive the adoption of new programs
- Technical Familiarity: Comfortable working with common sales tools (e.g., Salesforce, Clay, Outreach/Salesloft) and an interest in how AI can streamline prospecting
Benefits
- Discount through Dell
- Resources to help you keep your mind and body healthy
- Gympass for a great workout
- TelusEmployee Assistance Program to find mental health resources
- Wellness and childcare subsidy
- University/Education discount
- Gympass for access to health and fitness apps
- Telus Employee Assistance Program to find mental health resources
Company Overview