Note: The job is a remote job and is open to candidates in USA. Keeper Security, Inc. is a leading cybersecurity company seeking a Senior Manager of Customer Marketing to enhance customer engagement and retention initiatives. The role involves leading customer marketing strategies, managing a team, and collaborating with various departments to optimize customer lifecycle performance.
Responsibilities
- Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow
- Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions
- Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
- Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
- Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities
- Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels
- Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights
- Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations
- Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution
- Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
- Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI
Skills
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS
- 2+ years of experience managing programs, projects or people in a marketing capacity
- Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell
- Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise
- Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing
- Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting
- Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations
- Excellent communication, project management and cross-functional collaboration skills
- Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives
- Strong content and storytelling abilities to drive customer engagement, education and advocacy
- Bachelor's degree in Marketing, Business or a related field, or equivalent experience
- Cybersecurity experience preferred
Benefits
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above-market annual bonuses
Company Overview