Note: The job is a remote job and is open to candidates in USA. Interra Health is a fast-growing healthcare technology company transforming how providers and patients navigate the prescription journey. They are seeking a Senior Integrated Marketing Manager to own demand generation and partner marketing across pharmaceutical and life sciences markets, focusing on building integrated, multi-channel campaigns that generate qualified pipeline.
Responsibilities
- Own integrated demand generation - design and run multi-channel campaigns spanning digital, email, webinars, content syndication, account-based marketing (ABM), and industry events that drive awareness, engagement, and qualified leads
- Own top-of-funnel performance, including lead generation, MQLs, pipeline contribution, and campaign ROI, and report on results against clear targets
- Build sales enablement that converts - presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content with messaging tailored to key buyer personas, developed in partnership with Product Marketing
- Partner closely with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion
- Drive partner and customer engagement - lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization
- Lead patient-engagement marketing - develop content and campaigns that communicate the value of patient-centric solutions, including access, adherence, and activation, to pharma and life sciences stakeholders
- Own marketing for industry conferences, partner events, and webinars end-to-end -pre-event, on-site, and post-event - to maximize lead capture and pipeline impact
- Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis, raising both the speed and quality of marketing output
- Continuously optimize - track campaign performance, lead metrics, partner engagement, and pipeline contribution, and feed insights back into the next cycle
Skills
- Bachelor's degree and 8+ years in B2B marketing, including demand generation and integrated campaign ownership (equivalent experience considered)
- Demonstrated ownership of multi-channel demand-gen programs with measurable pipeline impact
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
- Strong content and messaging skills, with fluency in funnel metrics - MQLs, pipeline, and ROI
- Proven cross-functional collaboration with Sales and Product
- Healthcare, pharma, life sciences, or other regulated-industry marketing experience
- Comfort operating in a fast-paced, post-merger environment where systems, priorities, and structures are still evolving
- Experience with AI-first collateral creation tools such as Jasper
- Event marketing experience at industry conferences and partner events
- Familiarity with patient-engagement, medication access, or adherence solutions
- Experience with product marketing or marketing operations in a SaaS environment
Benefits
- Offers Bonus
- REMOTE
Company Overview