Note: The job is a remote job and is open to candidates in USA. Sinch is pioneering the way the world communicates, providing a Customer Communications Cloud relied on by major businesses. They are seeking a Senior Growth Marketing Manager to lead the self-serve acquisition funnel, optimize conversion experiences, and enhance traffic and signups through cross-functional collaboration.
Responsibilities
- Own the self-serve acquisition funnel from first visit to signup/trial. Lead CRO across key pages, run experiments, reduce friction, and partner with performance marketing to make sure paid traffic has somewhere effective to land
- Develop and execute a strategy to protect and grow organic presence, covering both traditional SEO fundamentals and LLM/AI Engine Optimization (AEO)
- Own the weekly and monthly reporting cadence for the acquisition funnel: traffic by channel, site conversion, and signups. Know the numbers cold and contextualize them for leadership
- Manage marketing systems and tools, leveraging your technical knowledge to optimize web analytics and automation platforms
- Maintain and optimize the Mailgun website in WordPress, working directly with our web developers and designers to ship page updates, landing pages, and CRO improvements
Skills
- 5+ years of growth, digital, or acquisition marketing experience, ideally at a developer-tools, SaaS, or API-first company with a PLG motion
- Deep CRO instincts. You've optimized signup flows, run A/B tests on landing pages, and think in terms of conversion rates, not just traffic volume
- Strong analytical skills. Comfortable in GA4 and Looker. You can pull your own data, spot anomalies, and build a narrative from numbers
- SEO fundamentals and emerging AEO awareness. You understand how search is changing with zero-click results, AI overviews, and LLM referral traffic, and have ideas about how to adapt
- WordPress CMS proficiency. Comfortable managing page content, URLs, and redirects, and collaborating with web developers to ship changes
- Bias toward action with sound judgment. Able to ship things and make calls with imperfect data on a lean team, while knowing when something warrants deeper investigation
Benefits
- We offer comprehensive market competitive medical, dental, and vision plans.
- A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
- Take advantage of our free virtual counselling resources through our global Employee Assistance Program.
- Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
- Enjoy a generous paid time off program.
- We offer paid parental leave and family planning support.
- Our flexible remote work offerings allow you to work wherever you are the most productive and successful.
- Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
Company Overview