Note: The job is a remote job and is open to candidates in USA. Dimond Connect is seeking a Senior Growth Manager for their client in the personal care space. The role requires a growth operator who can manage high-budget Meta advertising campaigns and drive performance through data-driven strategies and hands-on execution.
Responsibilities
- Meta strategy, execution, and performance at scale ($1M+/month)
- Creative testing strategy: concept development, briefs, performance reporting
- Ad account structure, audience segmentation, and landing page (or full funnel) testing
- Day-to-day budget and pacing adjustments across Meta + supporting paid social platforms (TikTok, Pinterest, X, Reddit)
- MTA/MMM-driven performance analysis: NC ROAS, CAC, contribution margin, MER
- Feedback loops with creative, CRO, and product teams to align spend with performance
- Testing & scaling new paid social platforms (from early-stage test → core channel)
- Weekly performance reporting across channels, offers, creative, and cohorts
- Strategic testing roadmap across audience, creative, funnel, and offer types
Skills
- Managed $1M+/month on Meta, profitably
- Scaled acquisition engines before
- Hands-on experience, not just overseeing an agency
- Understanding of performance creative, audience structure, and attribution
- Ability to spot a gap, diagnose it, and fix it quickly
- Experience with Meta strategy, execution, and performance at scale
- Creative testing strategy: concept development, briefs, performance reporting
- Ad account structure, audience segmentation, and landing page testing
- Day-to-day budget and pacing adjustments across Meta and supporting paid social platforms
- MTA/MMM-driven performance analysis: NC ROAS, CAC, contribution margin, MER
- Feedback loops with creative, CRO, and product teams
- Testing & scaling new paid social platforms
- Weekly performance reporting across channels, offers, creative, and cohorts
- Strategic testing roadmap across audience, creative, funnel, and offer types
- Ability to back up experience with referrals
- Obsessed with data: reliance on MTA/MMMs, Looker, GA
- Triangulate performance across attribution models and lookback windows
- Know how to PEAR: Plan, Execute, Analyze, React
- Thoughtful and methodical approach
- Take initiative and own outcomes
- Thrive in ambiguity and move with speed
- Communicate with clarity, transparency, and no ego
- Excited by the concept of being 'always on'
- Ability to improve and not get defensive
Company Overview