Note: The job is a remote job and is open to candidates in USA. Law Business Research is a company focused on delivering data-driven insights for critical business decisions. The Sales Marketing Manager is responsible for executing integrated demand generation campaigns to support revenue growth and pipeline generation for sponsorship, exhibitor, and marketing services sales teams.
Responsibilities
- Support the development and execution of multi-channel marketing campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for:
- Event sponsorship and exhibitor sales
- Marketing services offerings, including lead generation programs, webinars, and custom content
- Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization
- Utilize marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) and AI-powered tools (e.g., Copilot, ChatGPT, Claude) to:
- Build, segment, and manage target prospect lists
- Personalize campaign messaging at scale
- Automate workflows and nurture campaigns
- Improve targeting and campaign effectiveness through data analysis and optimization
- Write and optimize compelling, conversion-focused copy across:
- Email campaigns and nurture flows
- Webinar promotions and registration pages
- Digital advertising and promotional campaigns
- Sales enablement and marketing collateral
- Ensure messaging is audience-centric, aligned with brand standards, and optimized for engagement and lead conversion
- Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders. Make data-driven recommendations to improve lead quality, engagement, and conversion rates
- Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and revenue goals
- Assist with the execution of targeted marketing efforts focused on high-value accounts and strategic prospects
- Work with design and content teams to develop and deploy campaign assets, including emails, landing pages, webinar materials, digital ads, and promotional content
- Partner with Sales, Product Marketing, Content, and Marketing Operations teams to ensure alignment across messaging, timelines, campaign execution, and reporting
Skills
- 3–5 years of experience in B2B marketing, demand generation, or sales marketing
- Proven track record of generating leads and pipeline for sales teams
- Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) is required
- Experience leveraging AI-based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
- Familiarity with digital marketing channels including email, webinars, paid media, and content marketing
- Ability to QA campaigns and ensure accuracy across all deliverables
- Understanding of audience targeting, lead management, and campaign workflows
- Strong project management and organizational skills
- High attention to detail with a focus on execution excellence
- Ability to manage multiple priorities in a fast-paced environment
- Data-driven mindset with the ability to interpret campaign and pipeline metrics
- Strong copywriting and messaging skills with a focus on conversion and engagement
- Collaborative approach to working across teams
- Experience supporting sales for events, sponsorships, or marketing services is highly preferred
Benefits
- 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
- Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
- Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
- Comprehensive wellness program
- Employer paid life insurance
- Employer paid short-term and long-term disability insurance
- Accident and critical illness insurance
- 401K and Roth retirement savings plans with employer matching
- Employee Referral Awards
- Tuition reimbursement after 1 year of service
- Commuter Benefits
Company Overview