Note: The job is a remote job and is open to candidates in USA. Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. They are seeking a Product Marketing Manager II to support messaging, go-to-market strategy, and content programs that drive adoption across their product portfolios, integrating modern AI tools to enhance marketing practices.
Responsibilities
- Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints
- Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications
- Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language
- Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers
- Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables
- Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption
Skills
- 5+ years of product marketing experience, with a track record of supporting product launches
- Strong communication and storytelling skills, with the ability to translate technical features into clear customer value
- Proficiency in using AI tools to support messaging development, content creation, or research synthesis
- Proven ability to synthesize customer insights into actionable marketing recommendations
- Experience developing customer-facing marketing assets and supporting evergreen content systems
- Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment
- Hunger to deliver game-changing products
- Exceptional drive and precision in delivery
- A belief that your work is tied to your life's mission
- Optimistic about the potential of societal change
- Consumer, fintech, or subscription experience preferred
Benefits
- Competitive salary and stock options
- A comprehensive benefits package for you and your family
- Flexible work location, hours, and paid time off
- 401(k) matching
- Monthly Acorns account contribution & GoHenry account for your family
- Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
- Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
- Roots Leadership Program for Emerging Leaders
- Community week onsite gatherings and various virtual events
- Talented and motivated team members who care deeply about one another, our mission, and our customers.
- The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.
Company Overview