Note: The job is a remote job and is open to candidates in USA. OneSignal is a leading omnichannel customer engagement solution, and they are seeking a hands-on Product Marketing Manager to execute product launches and support go-to-market initiatives. The role involves collaborating with cross-functional teams to drive successful rollout and adoption of products while creating compelling marketing materials for various audiences.
Responsibilities
- Own execution of product and feature launches based on strategic direction
- Develop launch materials across technical and business audiences, including blogs, release notes, product pages, technical explainers, and enablement content
- Partner closely with Product and Engineering to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging
- Coordinate cross-functional timelines to ensure high-quality, on-time delivery
- Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
- Collaborate with Sales and Customer Success to ensure materials clearly articulate product value and differentiation
- Refresh and optimize assets based on product updates, competitive shifts, and field feedback to improve onboarding, retention, activations, and upsell
- Independently execute polished, accurate deliverables
- Gather technical and customer insights to strengthen launch and enablement content
- Proactively identify gaps in launch or enablement content and fill them
- Monitor competitive landscape, AI, and industry trends to ensure materials remain relevant and compelling
Skills
- 4+ years of product marketing experience at a B2B SaaS company in martech, customer engagement platforms, developer tools, or marketing automation
- Proven track record of owning and executing successful product launches end to end
- Ability to translate complex technical features into clear value propositions for both product and developers teams (blog posts, technical guides) and business decision-makers (pitch decks, one-pagers, competitive battlecards)
- Strong technical fluency: Comfortable explaining AI features, SDKs, integrations, and platform capabilities to multiple audiences
- Experience with and interest in AI/ML applications in marketing or customer engagement (predictive analytics, personalization, intelligent segmentation)
- Self-directed executor who can independently manage multiple launches and priorities while delivering high-quality work on deadline
- Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
- Highly collaborative with a deep sense of ownership and accountability
Benefits
- Competitive equity program
- Comprehensive and inclusive benefits
- Remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington
- Remote work as the default option in the UK, Singapore, and Canada - with plans to expand the locations we support in the future
- Flex seating options for employees to work together in-person in NY and other areas
- Hiring in Singapore is done in partnership with a local EOR
- Hiring in Canada is done in partnership with Rippling's EOR
- Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws
- A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal
- Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process
Company Overview
OneSignal is a customer messaging and engagement platform that allows businesses to create meaningful customer connections. It was founded in 2011, and is headquartered in San Mateo, California, USA, with a workforce of 51-200 employees. Its website is https://onesignal.com.Company H1B Sponsorship
OneSignal has a track record of offering H1B sponsorships, with 2 in 2025, 2 in 2024, 6 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.