Note: The job is a remote job and is open to candidates in USA. inquirED is a fast-growing start-up focused on bringing rigorous and joyful learning to every student. The Product Marketing Manager will lead product marketing for the launch of Inkwell and support the marketing for Inquiry Journeys, collaborating across Product, Sales, and Marketing to develop effective positioning and messaging strategies.
Responsibilities
- Lead product marketing for the product launches — partner with Product, Sales, and Marketing to define positioning and messaging, build the go-to-market plan, and drive launch readiness end to end
- Own and develop messaging frameworks across the product portfolio, grounded in real audience and market research, and keep messaging consistent across every internal and external touchpoint
- Build the materials that enable Sales and Customer Success — pitch decks, one-pagers, battle cards, and the tools that translate product value into the language district buyers actually use
- Coordinate go-to-market planning and execution across teams — gathering inputs, clarifying priorities, and keeping launches aligned and on schedule
- Run win/loss interviews, competitive analysis, and qualitative customer research, then synthesize and share findings so they actually shape strategy and future PMM work
- Carry marketing for Inquiry Journeys and the broader portfolio as priorities shift across the year
Skills
- 5-8+ years of product marketing experience, ideally in K–12, edtech, or another mission-driven, complex-sale environment. Experience marketing to school districts is a strong plus
- A track record of owning or playing a central role in product launches
- Exceptional communication and storytelling — you turn complex product features and market context into clear, persuasive narratives
- Sharp customer and market instinct — you understand buyers and competitors well enough to make messaging land
- Strong cross-functional coordination — you build the partnerships and run the proactive communication that keep Product, Sales, CS, and Marketing in sync
- High executional ownership — you drive high-quality work independently and on time, often across more than one product at once
Benefits
- Health & 401K: Employee-covered health care and retirement match
- Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
- Chances to Connect: Biannual company retreats and optional local meetups
- Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
- Perks and Stipend: Technology package provided, plus a home office stipend
- Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!
Company Overview