Note: The job is a remote job and is open to candidates in USA. Workiva is the trusted data platform for the modern CFO, and they are seeking a strategic, collaborative Product Marketing Director for GRC solutions. This role involves defining and owning the go-to-market strategy, crafting compelling narratives, and driving excellence in market engagement.
Responsibilities
- Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
- Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
- Guide consistent messaging across campaigns, events, and executive communications
- Own the GTM strategy end to end, from launch planning through revenue impact
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
- Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
- Author and review content for campaigns, webinars, events, and demand generation programs
- Equip field teams with the training, content, and insights they need to shorten deal cycles
- Bring customer and competitive insights back into the business to shape strategy and global product direction
- Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
- Spot regulatory and market shifts early and position the organization ahead of them
Skills
- 10+ years of experience in B2B product marketing or related functions in the SaaS industry
- Undergraduate degree in marketing or related field
- GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
- Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries
- Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
- Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
- Customer Focus: Track record of turning buyer and market insight into positioning that wins
- AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
- Up to 25% travel for customer engagements, field events, and internal meetings
- Reliable internet access for any period working remotely and not in a Workiva office
- Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment
- Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards
Company Overview
Company H1B Sponsorship