Note: The job is a remote job and is open to candidates in USA. Purple Cow Recruiting, in partnership with Heartline Staffing, is hiring a Product Manager to lead website strategy, digital experience, and ecommerce optimization for a growing software organization. The role involves owning the product vision and execution for customer-facing websites while driving customer acquisition and conversion through data-driven decisions.
Responsibilities
- Own the product vision, roadmap, and execution for multiple customer-facing websites and digital experiences
- Drive customer acquisition, engagement, conversion, and retention through data-driven product decisions
- Lead CMS strategy, website governance, content publishing workflows, and platform enhancements
- Own ecommerce purchase funnels, landing page strategy, merchandising, and conversion optimization initiatives
- Design, execute, and analyze A/B testing and experimentation programs to improve customer outcomes
- Partner closely with Engineering, UX, Marketing, SEO, Analytics, Content, Legal, and Compliance teams
- Define user stories, acceptance criteria, product roadmaps, KPIs, and Agile backlogs
- Leverage customer insights, analytics, and AI-assisted product development to rapidly deliver measurable business value
Skills
- Bachelor's Degree or equivalent professional experience
- 3-5+ years of Product Management experience supporting digital products, ecommerce, SaaS, fintech, or consumer technology
- Experience owning website strategy, CMS platforms, or digital customer experiences
- Experience leading ecommerce purchase flows, merchandising, and conversion optimization
- Hands-on A/B testing and experimentation experience with measurable business results
- Experience writing user stories, managing product backlogs, and working within Agile development teams
- Experience collaborating daily with Engineers, UX Designers, Marketing, and Analytics teams
- Working knowledge of CMS platforms, Jira (or similar), and Figma collaboration
- Experience using AI tools such as ChatGPT, Claude, Cursor, or similar to accelerate product delivery
- Candidates must reside within the Central or Eastern Time Zones
Benefits
- Remote work environment.
- Potential contract-to-hire opportunity.
- Professional growth in a technology-focused organization.
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