Note: The job is a remote job and is open to candidates in USA. DreamFields is one of the top five cannabis companies in the industry, and they are seeking a Digital Marketing Director to lead their overall digital marketing strategy. The role involves managing digital presence, optimizing campaigns, and leveraging AI to enhance marketing efforts.
Responsibilities
- Lead the development and execution of Jeeter's overall digital marketing strategy, ensuring alignment with business and marketing goals and brand identity
- Follow and ensure alignment with the overall marketing calendar across all channels and campaigns
- Be AI-savvy, putting AI and automation platforms to work to streamline digital programming and campaign execution, increasing output and efficiency without simply adding headcount
- Stay ahead of an ever-changing cannabis landscape by identifying and testing new platforms and channels while continuously optimizing the ones we already use
- Direct and optimize targeted B2B and B2C advertising efforts, ensuring campaigns effectively drive sales and engage the desired audience
- Manage and optimize digital advertising campaigns with cannabis media partners, ensuring we resonate with the target customer base
- Oversee the digital advertising budget, ensuring efficient resource allocation and maximizing ROI through data-driven decision making, automation, bid management, and creative testing
- Lead online programming with key accounts, expanding digital engagement and reach with those that have a significant digital footprint
- Collaborate with the Visual Merchandising (VM) team to create in-store print and digital assets that support lead generation and customer engagement initiatives
- Build a distribution-first approach to content, maximizing the reach and impact of every asset through repurposing and cross-platform amplification
- Drive organic and social growth through short-form video, creator partnerships, influencer collaborations, and platform-native content strategies
- Amplify top-performing content across owned, earned, and paid channels, including SEO/AEO, syndication, programmatic media, and cross-channel distribution
- Oversee and ensure consistent messaging across website, social media, email, SMS, and other digital channels
- Partner with creative teams to manage website content, perform content audits, and maintain site functionality and accuracy
- Ensure mobile-first design principles, website optimization, and search visibility best practices are consistently implemented
- Utilize Google Analytics, Hotjar, and other digital analytics tools to monitor channel performance and identify optimization opportunities
- Lead the development and execution of lifecycle marketing strategies, including drip campaigns, promotional emails, newsletters, and SMS marketing programs
- Manage subscriber acquisition and retention strategies while ensuring personalized and segmented audience engagement
- Develop and execute a comprehensive influencer marketing strategy that leverages brand ambassadors, budtenders, creators, and social influencers to increase awareness and engagement
- Establish and manage strategic partnerships that support brand growth and market visibility
- Oversee the creation of digital and print materials that support ambassador programs, events, and lead generation efforts
- Analyze performance metrics across all digital marketing channels to evaluate campaign effectiveness and identify opportunities for optimization
- Leverage AI-driven and predictive analytics to generate insights and support strategic decision-making
- Deliver actionable recommendations and performance updates to senior leadership that drive measurable business impact and return on investment
- Manage relationships with external agencies and partners, including PR, advertising, email, media, and creative vendors
- Ensure agency performance aligns with business objectives, brand standards, and strategic priorities
Skills
- Minimum of 8 years of digital marketing experience with a proven track record of developing strategies, leading teams, and executing successful campaigns
- Bachelors degree or Higher required
- AI-savvy and fluent in modern AI and automation platforms, including generative AI, AI-powered analytics, and marketing automation technologies
- Demonstrated success in content distribution, content amplification, social growth, SEO/AEO strategy, influencer marketing, and paid media execution
- Expertise in Google Analytics, SEO, media buying, website optimization, and content management systems
- Strong experience managing email platforms, CRM systems, digital advertising programs, and audience segmentation strategies
- Proven ability to lead cross-functional initiatives, manage agency relationships, and execute integrated marketing campaigns across multiple channels
- Hands-on leadership style with the ability to develop strategy while actively contributing to execution
- Exceptional communication, collaboration, and stakeholder management skills
- Strong analytical and results-oriented mindset with a commitment to data-driven decision-making and continuous optimization
- Passion for the cannabis industry and an understanding of its unique marketing landscape
Benefits
- Medical
- Dental
- Vision
- 401K
- PTO
- Life Insurance
- Sick Time
Company Overview