Note: The job is a remote job and is open to candidates in USA. Whitecollars is a fast-growing performance marketing company specializing in affiliate lead generation. They are seeking a performance-driven Media Buyer - Affiliate Lead Generation to join their team, focusing on launching and optimizing Meta advertising campaigns to drive ROI-positive results.
Responsibilities
- Launch, manage, and optimize Meta advertising campaigns across multiple lead generation verticals
- Drive consistent ROI through daily campaign analysis and optimization
- Develop and test high-converting ad creatives, hooks, scripts, and landing pages at scale
- Produce and launch a minimum of 10 new ads and 3 new landing pages weekly
- Monitor campaign performance metrics and identify opportunities for profitable scaling
- Maintain ROI targets while increasing ad spend and campaign volume
- Identify and scale high-performing affiliate offers across various verticals
- Ensure proper tracking setup, campaign compliance, and performance monitoring
- Follow and improve internal SOPs and operational workflows
- Collaborate with the team to share insights and best practices
- Mentor or coach junior buyers as the team grows (preferred but not required)
Skills
- Proven hands-on experience with Meta media buying in affiliate lead generation
- Demonstrated history of running ROI-positive campaigns
- Strong understanding of campaign structures, scaling strategies, and performance metrics
- Ability to create compelling ad angles, hooks, and creative concepts
- Comfortable working in a fast-paced, performance-driven environment
- Strong proven experience with Meta Ads Manager
- Strong proven experience with Affiliate tracking platforms (Redtrack strongly preferred)
- Strong proven experience with Spy tools such as Pipi Ads, Atria, SpyHero, or equivalent
- Google Ads / YouTube Ads
- TikTok Ads
- Canva
- AI tools for scriptwriting and creative production
- Experience mentoring or managing other media buyers
- Familiarity with additional verticals such as windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce
Company Overview