Note: The job is a remote job and is open to candidates in USA. Farmers Insurance is a company dedicated to making a real difference in people's lives through a results-driven culture. The Marketing Manager will lead embedded marketing initiatives, support revenue growth, conduct market research, and manage product launches and marketing communications.
Responsibilities
- Supports marketing initiatives to drive revenue growth. Supports and manages various marketing programs including the development and direction of marketing material from concept to execution (project planning, change management, communication planning and changes to project scope). Work with customers (which may include agents, sales, clients, etc. ) and other internal groups to understand potential opportunities within these segments and translate those opportunities into successful programs and messaging
- May provide analytical support including development of basic financial projections and cost benefit analysis of marketing programs and analysis of segmentation market research. Conducts market and industry research, analyze customer data and conducts customer messaging research to improve household penetration and customer loyalty
- Launch and manage products and services including all collateral, development of registered representatives and customer communications
- Work with product development, training, finance, compliance, legal and outside consultants to develop materials and sales brochures
- Work with University of Farmers and/or Distribution to ensure appropriate customer understanding of products
- Supports and manages various marketing programs, events and campaigns across a group of customers
- Work with Sales and other peer groups to understand potential opportunities and translate those opportunities into successful programs and messaging
- Work with Sales, University of Farmers and outside vendors to develop and manage marketing communications plan to support marketing plans and creative positioning with Farmers brand voice
- Manage marketing communications agencies, vendors and in-house resources to support efforts
- May develop and maintain marketing communications budget
- May manage distribution efforts of all bulletins, announcements, kits and electronic notification
- Performs other duties as assigned
Skills
- High School Diploma or equivalent required
- 5+ years of B2B marketing and B2B2C marketing experience highly preferred
- Strong teamwork and collaboration skills, as well as the ability to work independently, manage assignments and deadlines, and proactively seek new challenges
- Bachelor's degree preferred in business, marketing communications or finance
- Series 6, 63 and 26 securities licenses preferred
- Marketing experience within embedded insurance function highly preferred
- Experience with reporting software, proficiently able to use Microsoft suite and Adobe CC preferred
Benefits
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
Company Overview