Note: The job is a remote job and is open to candidates in USA. Higher Logic is an industry-leading engagement platform focused on building online communities. They are seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth and customer engagement, collaborating closely with various teams to ensure effective campaign delivery.
Responsibilities
- Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule
- Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events
- Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams
- Maintain campaign calendars and ensure programs launch smoothly
- Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement
- Monitor campaign performance, analyze results, and share insights with internal stakeholders
- Recommend improvements to campaign tactics and targeting
- Run experiments and tests to improve engagement, conversion, and pipeline contribution
- Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities
- Align campaigns with product launches and customer growth initiatives
- Ensure campaigns support the broader marketing and revenue strategy
- Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning
- Use AI tools to assist with campaign development, content iteration, and segmentation
- Experiment with AI-driven approaches to improve marketing performance and efficiency
- Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices
Skills
- 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company
- Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong
- Ability to analyze campaign data and translate insights into actionable improvements
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Communications, or a related field
- Experience marketing to associations, membership organizations, or nonprofit organizations
- Experience supporting product launches or lifecycle marketing programs
- Familiarity with AI tools used in marketing workflows
Company Overview