Note: The job is a remote job and is open to candidates in USA. Secured Tech is a dynamic company dedicated to supporting K-12 schools in successfully implementing and managing 1:1 student device programs. The Marketing Coordinator is responsible for executing and coordinating marketing initiatives across B2B and B2C channels, ensuring effective communication and engagement with customers.
Responsibilities
- Execute the production and distribution of solutions collateral, case studies, and promotional pieces, ensuring the team has the current resources needed for customer outreach
- Create, upload, and maintain content across the blog, website, social media, email platform(s), and landing pages, ensuring all digital assets are up-to-date, formatted correctly, and optimized for engagement
- Organize the brand’s digital asset library, ensuring all photos, videos, and logos are accessible and used according to brand standards
- Deploy and manage the day-to-day schedule for email, social media, and digital marketing campaigns
- Act as the primary coordinator for outbound and inbound initiatives, ensuring all assets (copy, links, creative) are correctly implemented across all platforms
- Manage the daily presence of Secured Tech across social channels, scheduling posts and monitoring engagement to ensure a consistent and professional brand voice
- Execute marketing activities that directly support solutions priorities and seasonal demand
- Setup day-to-day operations of social and Google Ads campaigns, ensuring every ad is launched according to the Director of Marketing’s strategic roadmap and timelines
- Conduct daily check-ins on active campaigns to track engagement and results, alerting the Director of Marketing to significant shifts in performance or budget pacing
- Assist in implementing real-time adjustments—such as ad-copy updates, creative swaps, or audience refinements—based on engagement data to help maximize campaign results
- Execute the setup of messaging and creative tests, ensuring all tracking parameters and audience variations are perfectly implemented for clean data analysis
- Compile weekly performance snapshots to support the marketing Scorecard, providing the visibility needed to evaluate the growth of our K-12 and e-commerce audiences
- Build and test nurture workflows, email templates, campaigns, and landing pages within HubSpot and other identified platforms
- Maintain marketing list hygiene, contact segmentation, and data entry to ensure our data remains accurate and actionable for current and future growth
- Assist in refining audience segments and lead-scoring models to ensure the right message reaches the right customer at the right time
- Support the hands-on execution of launch plans for new and expanded B2C offerings, ensuring all tactical requirements and timelines are met
- Assist in building and managing the daily components of B2C campaigns, digital content, and storefront updates to maintain a high-quality digital presence
- Help develop and maintain the repeatable marketing structures (e.g., automated sequences or promotional cycles) required to support a growing B2C customer segment
- Contribute to the testing and refinement of messaging by ensuring all A/B tests and creative variations are correctly deployed and tracked across digital channels
- Deploy automated remarketing workflows—including abandoned cart recovery and repeat purchase journeys—to drive consistent revenue growth for Ed Tech Supply
Skills
- 1-2 years of marketing experience in a hands-on, execution-focused role
- Experience across email, social, web, and digital campaigns
- Familiarity with HubSpot, WordPress, and Canva
- Experience with social ads and/or Google Ads
- Strong organizational and project management skills
- Ability to manage multiple tasks and priorities simultaneously
- Strong written and verbal communication skills
- Analytical mindset with ability to learn from performance data
- Experience in B2B and B2C marketing environments
- Experience working in or marketing to K–12 education (strong plus)
- Familiarity with SEO and content strategy
Company Overview