Note: The job is a remote job and is open to candidates in USA. Maverick Payments is seeking a Sr. Partner Marketing Manager to lead the strategy and execution of their partner marketing programs. This role involves empowering partners through effective education and co-marketing initiatives while collaborating with cross-functional teams to drive engagement and revenue growth.
Responsibilities
- Own the partner marketing strategy and define quarterly and annual plans aligned with partner needs and business priorities
- Collaborate with Platform Growth, Partner Relations, Product, and Marketing to align messaging, goals, and campaign priorities
- Plan and drive effective product launches and GTM strategies by working cross-functionally with Business Development, Partner Relations, Marketing, and Product teams for new feature releases, enhancements or product updates
- Shape differentiated product positioning and messaging that strengthens brand awareness and accelerates adoption across key partner segments
- Develop scalable, integrated partner marketing programs, enablement kits and collateral that supports onboarding, enablement, and ongoing partner adoption and engagement
- Create and maintain partner-facing resources including, sales playbooks, pitch decks, guides, one‑pagers, FAQs, product sheets, and training materials
- Develop compelling sales enablement assets so our internal Business Development and Partner Relations teams can effectively position, sell, and scale products
- Deliver a compelling, end-to-end partner experience across all our touchpoints
- Own the structure, content, and ongoing optimization of Maverick’s Knowledgebase and partner blog to ensure partners have easy access to accurate, up‑to‑date information
- Host partner webinars, training sessions, and product updates to support partner readiness and adoption
- Develop and execute co-marketing campaigns with strategic partners, including co-branded emails, landing pages, social content, press releases, and case studies
- Serve as a strategic advisor to partners, recommending marketing tactics that support shared goals such as merchant acquisition, activation, and product adoption
- Ensure all co-marketing initiatives follow consistent processes for briefing, approvals, asset development, and launch
- Produce high-quality partner communications, including newsletters, product updates, announcements, and campaign toolkits
- Ensure all partner content aligns with Maverick’s brand, messaging, and product positioning
- Track partner marketing performance using HubSpot and other analytics tools
- Measure and report on KPIs such as partner engagement, campaign performance, influenced pipeline, and adoption metrics
- Identify opportunities to improve partner experience, content effectiveness, and program scalability
- Explore AI-driven tools to enhance personalization, efficiency, and content production
- Act as the subject matter expert on Maverick products and the marketing point of contact for partner-facing teams, ensuring alignment on messaging, priorities, and partner needs
- Support internal sales teams with partner program overviews, presentations, and collateral
- Maintain organized documentation, campaign plans, and shared resources for internal visibility
- Provide team-level visibility into all assets and provide timely project updates or correspondences in Asana
Skills
- 8+ years of experience in product, partner or growth marketing function
- Deep expertise across email, web and digital event-based marketing
- Portfolio of relevant marketing work required
- Fluent with standard marketing technology and platforms (SendGrid, HubSpot, Asana, Figma etc.), but always eager to integrate new AI-driven solutions to scale yourself and the team
- Exceptional communication skills, with the ability to fluently navigate and align with Marketing Leadership, Platform Growth and Partner Relations teams, while breaking down complex insights into clear and actionable plans
- Capable of juggling multiple projects and rapidly iterating to deliver impactful results
- A relentless learner who thrives in dynamic environments and proactively seeks out new tools to maintain their competitive edge
- Ability to think strategically about audience fit, messaging, and objectives
- Ability to analyze data and provide actionable insights
- Proficiency in integrated marketing and content creation
- Experience building 'with' and 'through' partner programs across more than one partner type (ISOs, ISVs or FIs)
- Proven ability to build scalable, repeatable programs from the ground up, not just execute existing ones
- Ability to manage multiple priorities across stakeholders
- Attention to detail and problem-solving skills
- Proficiency in Microsoft PowerPoint for internal and partner presentations
- Excellent attention to detail and ability to manage multiple projects and deadlines simultaneously
- Strong communication and collaboration skills, with comfort giving and receiving feedback
- Self-starter with a high level of ownership and follow-through
- Excellent interpersonal, and communication skills, with the ability to collaborate across all levels of an organization
- Proactive, self-starter with a strategic and forward-thinking mindset
- Experience in payments, fintech, SaaS, or financial technology
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Hands-on experience with CRM and marketing tools such as Pipedrive, Salesforce, SendGrid, HubSpot, Marketo, or similar platforms
- Experience supporting partner marketing, channel marketing, or sales enablement initiatives
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