Note: The job is a remote job and is open to candidates in USA. Katapult is a leader in point-of-sale solutions for alternative consumer finance, and they are seeking a Lifecycle Marketing Specialist to create and execute compelling marketing campaigns. This role focuses on the day-to-day execution of B2C marketing automation programs, collaborating with teams to enhance customer engagement through email, SMS, and mobile app marketing.
Responsibilities
- Craft innovative marketing campaigns that resonate deeply with the needs and desires of both current and potential customers
- Develop detailed creative briefs, product engaging copy and collaborate with designers and team members to bring omni-channel marketing campaigns to life
- Design and implement all email and SMS campaigns, from building emails using templates and HTML to copywriting, coordinating assets, quality assurance, and scheduling
- Review and proofread all messaging across email, SMS, and other templates to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded and render correctly
- Support strategic programs through manual and automated campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
- Create targeted audiences and segments for each message to boost engagement and drive revenue performance against KPI goals
- Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider
- Execute the email/SMS marketing calendar and maintain the project tracking in Asana. Balance email and SMS frequency across program touchpoints to minimize database churn, including marketing, triggered, promotional, and transactional emails
- Leverage customer data, such as web and app behaviors, to personalize messages, segment audiences and build trigger event campaigns effectively
- Plan and conduct A/B tests, manage the testing calendar, record results, and provide recommendations for improvements. Tests will include subject lines, message content, CTAs, customer cohorts, segments, send times, and new features aimed at enhancing performance
- Continuously track and analyze results, offering data-driven recommendations for optimization and improvement
- Ensures all program assets and data management programs adhere to CANSPAM, General Data Protection Regulation (GDPR), and email best practices
Skills
- At least 2 years of full-time experience in, and an exceptional command of, email marketing
- Hands-on experience working with marketing automation platforms for email marketing; possible platforms could include Braze, HubSpot, Iterable, and Insider to name a few options
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
- Experience building an email marketing campaign from scratch
- Positive, constructive, highly organized and proactive work style
- Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely
- Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture
- Clear and concise communication and presentation skills
- Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
- Campaign analytics, HTML/CSS, A/B Testing, and other CMS
Benefits
- With a competitive benefits package
- An engaging culture
- Ample opportunities for career advancement
Company Overview
Company H1B Sponsorship