Note: The job is a remote job and is open to candidates in USA. Andesa is the leading provider of policy and plan administration solutions in the Advanced Markets space, and they are seeking a Head of Marketing to build a marketing function from the ground up. The role involves owning the strategy, planning, and execution of brand positioning, demand generation, and thought leadership in a concentrated B2B market.
Responsibilities
- Define how Andesa is understood in the market, including the category we play in, our perspectives, and the language we use to talk about it
- Lead the development of a refreshed brand identity, positioning, and messaging
- Design, build, and launch a new company website
- Build and maintain a named-account program across brokers and carriers, including the personas, decision-makers, and influencers within each
- Develop account-level intelligence and prioritization: who is a priority account, who is warming, and who needs nurturing
- Design and execute ABM programs tailored to account needs and personas
- Develop a thought leadership program that establishes credibility in our industry
- Produce content that buyers and analysts in this market actually read and engage with
- Partner with Client Success to set the strategy for industry events, user conferences, and other proprietary events (e.g., webinars, round tables)
- Support field marketing execution: conference presence, speaking opportunities, sponsored activations, pre- and post-event campaigns, and ROI measurement
- Help produce sales enablement materials, including playbooks, pitch decks, case studies, battle cards, and account-specific collateral
- In partnership with Sales and Client Success, develop buyer personas and targeted messaging
- Partner closely with sales, product management, and client success on account planning and outbound sequences, and ensure go-to-market alignment
- Establish and manage relationships with marketing agencies, freelancers, and contractors to strategically extend capacity
- Build relationships with trade press, industry analysts, and influencers in the broker and carrier ecosystem
- Select and implement marketing tools and integrations to enable ABM, account intelligence, CRM integration, and content infrastructure
- Establish dashboards and reporting on marketing metrics and KPIs, and report on them to the senior leadership team
- Enable SEO and digital marketing in support of brand and content strategy
Skills
- 8+ years of B2B marketing experience
- Demonstrated success building and running ABM programs in a concentrated market or named account environment
- Experience selecting and implementing marketing platforms
- Strong content instincts: with input from SMEs and agency support, you can write, edit, and direct credible, executive content and thought leadership that engages our market audience
- Track record of building brand and category presence, including events, PR, analyst relations, and executive positioning
- Comfort with both strategy (positioning, planning, measurement) and execution (creating content, briefing designers, building drip campaigns, and email sequences)
- Experience managing agency and contractor relationships effectively
- Excellent collaboration with sales leadership and a clear point of view on how marketing and sales should operate together
- Experience launching or relaunching a brand identity and website for a B2B company
- Background in SaaS / Technology (e.g., InsurTech, FinTech), Insurance, Financial Services, and/or Broker-Carrier like ecosystem
- Prior experience establishing and scaling a marketing function in a concentrated market
- Familiarity with more complex, B2B sales processes and cycles
Benefits
- Comprehensive medical, dental, and vision coverage for employees
- 401(k) retirement plan with competitive employer matching contributions
- Generous PTO program with annual allocations based on years of service
- The opportunity to shape Andesa’s broker channel and grow into a leadership role as we scale
- Hours are flexible within core business hours
- This position is fully remote reporting out of our office in Allentown, PA
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