Note: The job is a remote job and is open to candidates in USA. Avalere Health is dedicated to ensuring every patient is identified, treated, supported, and cared for. The Director, Social Media will lead the development of cross-platform social strategies, serving as a subject matter expert and collaborating with various teams to enhance brand engagement through innovative social approaches.
Responsibilities
- Lead cross-platform social strategy across patient and HCP audiences
- Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities
- Develop strategic recommendations for organic and paid social as part of integrated campaign planning
- Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction
- Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives
- Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives
- Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives
- Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients
- Translate social insights and performance trends into actionable recommendations and future planning considerations
- Drive social-first thinking across campaign ideation, planning, optimization, and innovation
- Help establish scalable social processes, best practices, and strategic frameworks across the organization
- Mentor and guide junior social team members as the function expands
Skills
- 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
- Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries
- Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
- Experience developing or managing influencer, ambassador, KOL, or DOL programs
- Experience advising clients and presenting strategic recommendations in client-facing settings
- Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
- Experience working collaboratively across account, strategy, media, analytics, and vendor teams
- Proven ability to balance strategic leadership with hands-on execution
- Familiarity with healthcare and pharmaceutical marketing dynamics is preferred
Benefits
- 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans for peace of mind
- Flexible working arrangements, including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days plus one personal well-being day
- Recognise 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Access free counselling through our employee assistance program and personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey
- Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business
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