Note: The job is a remote job and is open to candidates in USA. Curriculum Associates is a company dedicated to improving education technology with innovative learning programs. The Director of Product Marketing will lead the marketing strategy and execution for i-Ready’s assessment solutions, ensuring effective positioning in the K–12 market and driving product adoption through cross-functional collaboration and compelling messaging.
Responsibilities
- Craft clear, differentiated positioning and messaging for i-Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders
- Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution
- Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies
- Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals
- Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership
- Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact
- Define KPIs for product marketing initiatives and report on effectiveness to senior leadership
- Manage and mentor a team of product marketers, fostering growth and professional development
- Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging
- Champion a culture of innovation, accountability, and continuous improvement within the marketing organization
Skills
- Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
- Strong ability to translate research, data, and market insights into clear, compelling assessment narratives
- Proven success leading complex, cross-functional initiatives in matrixed organizations
- Experience owning product launches and sales enablement for sophisticated or research-backed products
- Analytical mindset with experience defining KPIs and using performance data to guide decisions
- People leadership experience, with a focus on coaching, strategic growth, and high standards
- 8+ years in product marketing or related roles, with at least 3 years in a leadership position
- Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles
- Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams
- Bachelor's degree in Marketing, Business, or related field; MBA a plus
- Experience in the K-12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings
Benefits
- This role is also eligible to participate in the company bonus plan.
- Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
- Employees can enroll in our company’s 401k plan and receive an employer match.
- Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.
Company Overview
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