Note: The job is a remote job and is open to candidates in USA. Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team to support a new, unannounced ARPG mobile game based on a major IP. This role is responsible for driving player growth, building scalable acquisition strategies, optimizing multi-million-dollar budgets, and developing a high-performing performance marketing team across global markets.
Responsibilities
- You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations
- Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale
- Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets
- Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
- Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms
- Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
- Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
- Build and oversee Scopely’s UA pod in Shanghai, China
- Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement
- Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
- Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value
Skills
- Fluent in English and Mandarin
- Deep understanding of the Performance Marketing best practices on the Chinese gaming market
- 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
- 4+ years of people management experience, with a track record of building and leading high-performing teams
- Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
- Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
- Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
- Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
- Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
- Experience working with global, cross-functional teams across multiple time zones
- Strong leadership, communication, and stakeholder management skills
- Preferred experience working with Chinese gaming studios
- Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
- Experience working with Chinese gaming studios
- Deep understanding of performance marketing best practices in the Chinese gaming market
- Experience in midcore, RPG, or 4X strategy mobile games
Benefits
- Equity
- Bonuses
- A comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off
Company Overview
Company H1B Sponsorship