Note: The job is a remote job and is open to candidates in USA. NRG Energy is a company focused on creating a smarter, cleaner, and more connected future in the energy and home services sector. The Director, Growth & Channels will lead the channel strategy and demand generation efforts, managing a team to optimize customer acquisition costs and return on ad spend.
Responsibilities
- Own the channel mix across partner and digital — setting investment priorities, performance targets, and GTM playbooks per channel
- Manage and develop a Channel PMM and two Demand Gen managers. Translate IVP messaging into channel-native execution
- Own CAC and ROAS targets across the pillar. Report progress in business reviews with confidence and clarity
- Ensure partner channels have the tools, messaging, and incentives to sell the integrated value prop effectively
Skills
- Growth marketing background — Deep in performance and/or partner channels. Knows what levers actually move CAC at scale
- Commercial fluency — Speaks in ROAS, LTV, payback period. Owns the number, doesn't borrow it
- Team builder — Has hired and developed channel and demand gen talent. Raises the floor, not just the ceiling
- Multi-brand experience — Managed channel strategy across multiple products or brands simultaneously. Knows how to prioritize
Benefits
- Annual bonus
- Short- and long-term incentives
- Program-specific awards
- Medical
- Vision
- Dental
- 401K
- Flexible spending accounts
Company Overview
Company H1B Sponsorship