Note: The job is a remote job and is open to candidates in USA. Multiplier is seeking a Director, Field Marketing who will be responsible for building and leading a global team of field marketers aligned to regional sales directors. The role involves collaborating with sales leaders to meet their needs through effective marketing strategies and execution.
Responsibilities
- Hire, train, coach, and lead a global team of field marketing managers
- Meet or exceed our annual plan to grow demand for each of our sales teams
- Define what field marketing needs from ecosystem marketing, product marketing, media, marketing operations, and integrated marketing management to ensure regional sales support
- Ensure field marketing adheres to global brand marketing standards, and is aligned to product marketing strategy
- Help global marketing functions refine their strategy based on regional feedback
- Partner with sales leadership on territory planning
- Set the standard for effective account-based marketing practices, worldwide, and ensure it is documented and updated in our handbook
- Set the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution, and document those standards in our handbook
- Improve field marketing campaign efficiency in terms of ROI and CAC:LTV
- Ensure key regions have agency support for translating and regionalizing corporate marketing content
- Manage field marketing budget and hiring plan
- Administer variable compensation reporting for field marketers
- Be an advocate for the sales department and help the rest of the marketing department understand their priorities
- Be an advocate for the marketing department and help the sales department understand the marketing department’s priorities
- Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support
Skills
- Past experience delivering, accelerating, and expanding sales pipeline through regional marketing
- 7+ years of marketing experience
- People management experience
- Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders
- Extremely detail-oriented and organized, and able to meet deadlines
- You share our values, and work in accordance with those values
- Experience with supporting both direct sales and partnership teams
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