Note: The job is a remote job and is open to candidates in USA. LAIRE is an award-winning creative digital growth agency and HubSpot Diamond Partner helping brands accelerate growth through various digital strategies. The Marketing Strategist (HubSpot) is a senior, client-facing role responsible for owning marketing strategy and results for a portfolio of clients, particularly focusing on HubSpot-intensive accounts.
Responsibilities
- Serve as the primary point of contact for a portfolio of marketing clients, owning the strategy, relationship, retention, and overall health of each account
- Understand each client’s business, goals, and challenges, and translate them into clear marketing strategy across inbound, content, paid media, email, CRM, and conversion optimization
- Contribute to Marketing Action Plans (MAPs) and present strategy confidently to clients during strategy sessions and QBRs
- Provide senior coverage and continuity for key accounts, including stepping in during team transitions and leaves
- Identify new project opportunities and partner with the sales team to upsell and expand accounts
- Administer and configure HubSpot portals (Marketing Hub, with working command of Sales, Service, and Data Hubs), including users, permissions, and account settings
- Design and build marketing automation: workflows, sequences, lead scoring, lifecycle stages, and nurture programs
- Own data architecture and hygiene, including custom properties, custom objects, associations, list segmentation, deduplication, and import/export integrity
- Build and optimize landing pages, forms, CTAs, email templates, and the HubSpot CMS as needed
- Configure and maintain integrations between HubSpot and other platforms, including CRM syncs, ad accounts, webinar/event tools, and third-party apps via native connectors or API/middleware such as Data Hub or Zapier
- Build custom reports, dashboards, and attribution reporting that connect marketing activity to revenue and funnel outcomes
- Lead HubSpot onboarding, audits, migrations, and portal clean-ups for new and existing clients
- Act as an internal subject-matter expert, supporting teammates and clients with complex HubSpot questions and helping keep the team current as the platform evolves
- Delegate work to the right specialists, manage project timelines and budgets, and ensure the team hits deadlines and quality standards
- Track and report on performance across your accounts, building reporting that tells a clear story of what’s working, what isn’t, and where the opportunities are
- Analyze key performance indicators and adjust the plan and tactics accordingly
Skills
- 8+ years of digital marketing experience, with significant time in a client-facing account management or strategy role (agency experience strongly preferred)
- Deep, demonstrable HubSpot expertise. You've administered portals, built complex automation, and solved real integration and data problems, not just managed campaigns inside one
- Active HubSpot certifications. Marketing Hub Software and Inbound are expected; Data Hub, Data Integrations, and Reporting certifications are a strong plus
- A proactive, leadership-oriented personality. You anticipate needs, take initiative without being asked, and set the standard for the accounts and the people around you
- Client-facing confidence. You can present a strategy to a C-suite and lead a tough account conversation without breaking a sweat
- The ability to fully self-manage. You take ownership, meet deadlines, and no one ever has to chase you
- Agility under pressure. You prioritize well, move fast when needed, and stay calm when a client moves the goalposts
- The ability to tell a story of success or opportunity using data from web, social, paid, and platform analytics
- Native English writing and verbal communication skills
- Experience in B2B industries like SaaS, manufacturing, financial services, or construction
- Advanced or specialty HubSpot certifications
- Experience leading HubSpot onboarding or platform migrations for multiple clients
- Familiarity with marketing automation or CRM integrations beyond HubSpot
Benefits
- 21 days of Paid Time Off per year.
- 401(k) with company matches (U.S.-based team members).
- Health Reimbursement Account/HRA (U.S.-based team members).
- A small, sharp team where your work genuinely moves the needle.
Company Overview