Note: The job is a remote job and is open to candidates in USA. Kinaxis is a global leader in modern supply chain orchestration, dedicated to solving complex supply chain challenges. The Digital Marketing & Analytics Specialist will execute and analyze multi-channel digital demand generation campaigns to optimize marketing performance and contribute to pipeline growth.
Responsibilities
- Execute and support integrated, multi‑channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI
- Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies
- Monitor in‑flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution
- Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline
- Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision‑making
- Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs
- Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives
- Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality
- Support continuous improvement through testing, documentation, and process refinement, while optimizing channel performance and budget efficiency to improve digital ROI
Skills
- Post‑secondary degree in Marketing, Business, Communications, or a related field
- 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments
- Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools
- Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights
- Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes
- Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends
- Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization
- Proven ability to work cross‑functionally and with agency partners to support campaign execution, optimization, and reporting
- Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non‑technical audiences
- Highly organized, detail‑oriented, and able to manage multiple campaigns and priorities in a fast‑paced environment
- Proactive, adaptable, and improvement‑focused, with a test‑and‑learn mindset and interest in evolving digital marketing capabilities
Benefits
- Flexible vacation and Kinaxis Days (company-wide days off)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs, training, and career development
- Recognition programs and referral rewards
- Hackathons
Company Overview