Note: The job is a remote job and is open to candidates in USA. SmartRent is revolutionizing how people live and work with its end-to-end platform designed for the rental housing industry. The Digital Growth Senior Manager will oversee the lifecycle of digital campaigns and ensure effective audience targeting and performance tracking.
Responsibilities
- Lead the strategic planning and execution of multi-channel digital campaigns (Search, Social, Display, and Email)
- Build, test, and deploy lead-nurture programs and transactional emails within Pardot / Salesforce Marketing Cloud
- Utilize ZoomInfo and Salesforce CRM to identify high-intent accounts and fresh prospects, ensuring the Sales team has a steady stream of qualified pipeline
- Direct-buy and manage campaigns across LinkedIn Ads and major digital ad networks, optimizing for conversion
- Track the full funnel. You’ll be responsible for reporting on campaign ROI, conversion rates, and cost-per-acquisition (CPA) using Salesforce dashboards
- Maintain the integrity of data flowing between ZoomInfo, Pardot, and Salesforce to ensure seamless lead routing
Skills
- 3-5 years of experience in Demand Generation or Growth Digital Marketing in a B2B SaaS or Multifamily environment
- 3–5 years of hands-on experience specifically within Pardot aka Salesforce Marketing Cloud. (Trailhead certifications are a plus). Proficiency in tag, keyword and SEO best practices, optimization and management. Experience using Salesforce CRM
- Proven track record of managing $40,000+ monthly budgets on LinkedIn Campaign Manager and programmatic display networks
- High proficiency in ZoomInfo (Marketing & SalesOS) for list building, intent monitoring, and database enrichment
- You don't just export data; you interpret it. You should be comfortable with A/B testing frameworks and multi-touch attribution models
- Experience working alongside marketing, sales, enablement, graphic and web designers to provide clear briefs that result in high-performing assets
- Previous experience working for a SaaS company or tech startup with enterprise solutions
- Experience in Property Management, Real Estate Technology, or Multifamily vendor marketing
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Strong understanding of the B2B sales funnel and pipeline generation
Benefits
- Medical, dental, vision, and life insurance with low deductibles and 75–100% employer contributions
- Flexible and generous PTO (because we know how important work-life balance is)
- A competitive 401(k) with employer contributions
- Paid parental leave
- Discounted insurance plans for pets and legal services
- An employee stock purchase plan to help you invest in your future
Company Overview