Note: The job is a remote job and is open to candidates in USA. Computer Services, Inc. (CSI) is a forward-thinking software provider that helps financial institutions through innovative technologies. They are seeking a Demand Generation Marketing Specialist to execute multi-channel marketing campaigns and collaborate with various teams to drive pipeline growth and support revenue-generating initiatives.
Responsibilities
- Execute integrated demand generation campaigns that support pipeline and revenue objectives
- Coordinate and launch email, webinar, digital advertising, content marketing, event, and nurture campaigns
- Support Account-Based Marketing (ABM) initiatives through targeted campaigns for strategic accounts and market segments
- Manage campaign timelines, assets, and deliverables to ensure successful execution
- Partner with Product Marketing, Sales, Communications, Creative, Marketing Operations, and external vendors to execute marketing programs
- Coordinate campaign activities across teams to ensure projects remain on schedule and aligned with business goals
- Support sales enablement efforts by providing campaign insights, materials, and resources
- Monitor campaign performance and report on key metrics and results
- Leverage AI-powered marketing tools and emerging technologies to improve campaign execution, content creation, audience targeting, personalization, reporting, and overall efficiency
- Identify opportunities to optimize engagement, conversion rates, and campaign effectiveness
- Utilize marketing automation and CRM platforms to execute campaigns and maintain data integrity
- Recommend new technologies and AI capabilities that enhance marketing productivity and business outcomes
- Develop a strong understanding of CSI's target audiences, buyer journeys, products, and industry trends
- Support campaign planning through research, testing, and continuous optimization
- Contribute innovative ideas for new marketing initiatives and program enhancements
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 1–3 years of experience in demand generation, campaign marketing, digital marketing, or a related field
- B2B marketing experience required
- Curiosity and enthusiasm for learning and adopting emerging AI technologies and evolving marketing best practices
- Experience supporting digital marketing campaigns across channels such as email, webinars, events, paid media, ABM, and nurture programs
- Strong organizational and project management skills with exceptional attention to detail
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Analytical mindset with the ability to interpret campaign performance data and make recommendations
- Excellent written, verbal, and interpersonal communication skills
- Strong collaboration skills and ability to work effectively across cross-functional teams
- Experience with marketing automation, CRM platforms, and project management tools
- Ability to travel for CSI's annual Customer Conference, team meetings, and other business-related events as needed
- Experience with marketing automation and CRM platforms preferred
- Fintech, banking, financial services, or technology industry experience preferred
Benefits
- Eligibility for incentive awards based on both individual and business performance
- A comprehensive range of benefits
Company Overview