Note: The job is a remote job and is open to candidates in USA. Modea is a technology consultancy focused on enhancing the consumer healthcare experience through digital solutions. The Data Analyst I will support healthcare clients by measuring and optimizing the patient journey, conducting SEO audits, and performing data analysis to deliver actionable insights.
Responsibilities
- Run foundational SEO and GEO audits to track organic keyword rankings, technical health, and client visibility across traditional search engines and generative AI search platforms
- Assist in monitoring and reporting on organic search footprints using tools like Google Search Console, SEMrush, or specialized AI-citation tracking tools
- Help identify content optimization opportunities based on search intent data and healthcare consumer behavior trends
- Assist in setting up, configuring, and testing tracking tags and scripts on healthcare websites and mobile apps using tools like Google Tag Manager, Freshpaint, or Tealium
- Help maintain client tracking plans, event naming conventions, and data taxonomies under the guidance of senior team members to ensure smooth, full-journey data collection
- Ensure all data collection tasks adhere to strict quality standards and foundational HIPAA compliance guidelines
- Conduct basic UX or user behavior analyses to investigate user behavior patterns, entry paths, and conversion trends on web and app properties
- Build, update, and maintain holistic reporting dashboards using platforms like GA4, Heap, or Looker Studio to deliver clear, actionable data to internal teams and clients
- Develop growing technical skills as a coder, using SQL, R, or Python to clean, transform, and extract data from established search and analytics APIs
- Work comfortably within a cross-functional team environment, managing tasks efficiently and logging time accurately in accordance with Modea’s best practices
- Present basic findings, search performance updates, and data reports to internal teams and external clients with moderate support from managers or senior analysts
- Help build and maintain strong relationships between Modea's internal teams and client stakeholders through reliable, high-quality execution of analytics requests
Skills
- Bachelor's Degree or equivalent work experience
- 0–2 years of experience with digital analytics, search marketing, or a related analytical field (relevant internship experience applies)
- Foundational understanding of data analysis concepts, including data cleaning, transformation, and interpretation
- Strong oral and written communication skills with a desire to learn to present data clearly and conversationally
- Familiarity or certification in GA4 and Google Tag Manager
- Exposure to or interest in broader enterprise platforms (e.g., Heap, Tealium, Freshpaint, Adobe CJA)
- Basic experience or coursework in data analysis via code (SQL, R, and/or Python)
- A keen interest in the intersection of organic search (SEO/GEO), user behavior, and digital product experience
- Ability to work both independently and collaboratively within a fast-paced agency or consulting environment
Benefits
- Generous paid time off
- Generous health, dental, and vision insurance
- 401k with fully vested company matching
- Long-term & short-term disability
- We offer a modern office located in Blacksburg, VA.
- This allows employees to choose a fully-office, fully-remote, or hybrid work experience.
- Employees may occasionally need to travel to our offices or other locations for items such as training or client visits.
- We will also provide employees with tools to do their job at home as well as in the office.
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