Note: The job is a remote job and is open to candidates in USA. Hog Island Oyster Co. is one of the nation's leading producers of sustainable shellfish and a pioneer in bay-to-bar dining. The CRM & Loyalty Marketing Specialist owns the execution, management, and optimization of customer marketing programs, focusing on email marketing and loyalty program administration to drive guest engagement and revenue.
Responsibilities
- Design, build, schedule, deploy, and monitor email marketing campaigns using Mailchimp and other marketing platforms, owning the visual execution of campaigns in close collaboration with the Creative Content & Digital Media Strategist on copy and content
- Contribute to and execute against the email marketing calendar in coordination with the marketing team
- Develop customer segmentation strategies to improve engagement and campaign effectiveness
- Execute automated customer journeys including: Welcome campaigns, Loyalty communications, Event promotions, Seasonal campaigns, Win-back campaigns, Customer retention initiatives
- Maintain email list hygiene and ensure compliance with applicable marketing and privacy regulations
- Conduct A/B testing and campaign optimization efforts
- Monitor email performance metrics and recommend improvements
- Serve as primary administrator for Toast Loyalty and future customer loyalty platforms
- Manage loyalty program setup, promotions, offers, and customer communications
- Monitor enrollment, participation, redemption, and guest engagement trends
- Develop recommendations to improve loyalty program performance
- Partner with restaurant operations teams to support loyalty initiatives and promotions
- Compile, analyze, and report marketing performance metrics across multiple platforms
- Develop recurring reports and dashboards for leadership review
- Track and analyze: Email open rates, Click-through rates, Conversions, Customer acquisition and retention, Loyalty participation, Campaign ROI and Database growth
- Provide actionable recommendations based on campaign and customer behavior data
- Manage customer databases and audience segmentation strategies
- Maintain data integrity across marketing platforms
- Analyze customer behavior trends and purchasing patterns
- Develop targeted audience groups to support business initiatives
- Support database growth and customer retention objectives
- Gather and synthesize customer and marketing data from: Toast, Mailchimp/ Klaviyo, Goldbelly, Resy, AnyRoad, Google Analytics, Other third-party marketing and reservation platforms
- Provide marketing support for restaurant openings, seasonal promotions, tours and experiences, special events, retail initiatives, and e-commerce campaigns
- Collaborate with the Brand Director to execute annual marketing plans and campaigns
- Work closely with the Creative Content & Digital Media Strategist to align messaging across channels
- Partner with restaurant, events, tours, retail, and operations teams to support business objectives
- Assist with special projects and marketing initiatives as assigned
Skills
- Minimum 2-4 years of experience in marketing, CRM, loyalty, email marketing, digital marketing, or related field
- Experience managing email marketing platforms such as Mailchimp and Klaviyo
- Strong analytical and reporting skills, comfortable interpreting data to inform marketing decisions
- Advanced proficiency with Microsoft Excel and Google Sheets
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Ability to manage multiple projects and deadlines simultaneously
- Comfortable working independently while collaborating effectively across teams
- Valid California Driver's License and ability to travel to Hog Island locations throughout Northern California
- Experience with Toast POS and Toast Loyalty
- Background in hospitality, restaurants, food and beverage, retail, tourism, or consumer brands
- Familiarity with Goldbelly, Resy, AnyRoad, and/or Google Analytics
- Experience with marketing automation platforms
- Experience with email design tools (Adobe, Canva, Figma, or similar) — or a demonstrated interest in developing design skills
- Familiarity with customer lifecycle marketing and CRM strategy
- Experience building dashboards and marketing reports
- Understanding of customer retention and loyalty program best practices
Company Overview