Note: The job is a remote job and is open to candidates in USA. Rankings.io helps elite law firms dominate the digital landscape, generate qualified leads, and sign more cases. They are seeking a Creative Specialist (Paid Media) to produce high-performing ad creative across various digital advertising placements, focusing on compliance and performance-driven design.
Responsibilities
- Create static, animated, motion-based, and video assets for paid social, programmatic/display, YouTube, Google, landing pages, and other campaign needs
- Produce purposeful variations across hooks, CTAs, headlines, layouts, formats, visual treatments, and audience angles so the Paid Media team can test what works
- Build HTML5 ads, animated display assets, and programmatic-ready creative that meet platform specs and campaign requirements
- Edit paid video assets: cutdowns, pacing adjustments, overlays, captions, subtitles, resizing, and basic motion enhancements
- Create or adapt campaign visuals, hero graphics, thumbnails, and supporting design assets for paid traffic landing pages
- Partner with the Creative team on occasional design initiatives outside of paid media, such as marketing collateral, website assets, social content, presentations, branding projects, or other creative needs when priorities require additional support
- Ensure assets are accurate, polished, on-brand, properly sized, platform-compliant, and appropriate for legal industry advertising before handoff
- Maintain organized templates, reusable design frameworks, file naming conventions, versioning, and asset libraries
- Use campaign feedback, platform performance data, and testing insights to improve creatives over time
- Use AI tools to speed up ideation, variation planning, QA, resizing, and workflow efficiency without lowering the quality bar
Skills
- 4+ years producing digital advertising creative, paid media assets, performance marketing campaigns, or conversion-focused design work. Agency experience preferred
- A portfolio that demonstrates significant paid media experience is required. Applicants should showcase a strong body of work featuring paid social campaigns, display/programmatic advertising, video ads, landing page creative, and performance-driven marketing assets
- Expert-level proficiency in Canva and the Adobe Creative Suite, including After Effects
- Hands-on experience editing short-form paid video; cutdowns, pacing, overlays, captions, subtitles, resizing, and light motion graphics
- Experience creating or supporting HTML5, animated display, or programmatic ad assets
- Strong command of paid media creative specs and best practices across Facebook, Instagram, LinkedIn, YouTube, Google, and programmatic/display
- Ability to design for performance goals; CTR, conversion rate, lead generation, message clarity, and audience action
- Strong visual hierarchy, layout, typography, brand adaptation, and campaign design skills
- Working knowledge of CRO, UX principles, landing page creative, and how design and messaging influence user behavior
- Ability to adapt creative across different law firm brands while maintaining clarity, professionalism, authority, and legal advertising appropriateness
- Comfortable in a fast-paced remote environment with multiple stakeholders, quick turnarounds, and performance-driven priorities
- Fluent and eager with AI tooling, with a clear interest in using it to improve speed, quality, variation output, QA, and workflow efficiency
- Strong organization and communication; clean file management, clear handoffs, and reliable follow-through
- A collaborative mindset with the flexibility to contribute to other creative projects across the marketing team when needed
- Experience with law firms, legal marketing, healthcare, finance, or another regulated industry
- Landing page design or conversion-focused web creative
- Experience using Figma to create or collaborate on website designs, landing pages, and other digital marketing assets
- Programmatic/display platforms and ad trafficking experience
- Ability to write or refine short ad copy; hooks, headlines, CTAs, and micro-copy
- Photography, thumbnail design, or advanced video editing
- Experience building reusable design systems, asset libraries, and scalable templates
- A versatile design background with the ability to support a variety of creative projects. Including, but not limited to, landing pages, website assets, organic social media, marketing collateral, presentations, and other design initiatives as business needs evolve
Benefits
- Fully Remote
- Unlimited PTO
- $100 Wellness Reimbursement Program
- Quarterly training stipend for Professional Development
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Employer-Paid Health Insurance
Company Overview