Note: The job is a remote job and is open to candidates in USA. Educato AI is building a fast-growing consumer education product for students and families, focusing on short-form content and user-generated content (UGC) as a core growth channel. They are seeking a Creative Director to lead their short-form creative strategy, overseeing the production of viral-style content across various social media platforms.
Responsibilities
- Own Educato’s short-form creative strategy across TikTok, Instagram Reels, YouTube Shorts, and paid social
- Develop repeatable content formats, angles, hooks, and storylines for Educato
- Write and improve scripts, creator briefs, hooks, captions, and on-screen text
- Coach UGC creators and micro-influencers on how to make stronger videos
- Give creators clear feedback on delivery, pacing, authenticity, framing, lighting, hooks, and CTAs
- Turn rough creator ideas into content that feels native, engaging, and believable
- Review creator submissions and identify what needs to change before posting or running as ads
- Create and maintain a library of winning hooks, formats, trends, and creative learnings
- Analyze short-form performance and turn data into new creative tests
- Work with editors or edit directly when needed to shape videos into high-performing assets
- Help us build a repeatable UGC system where creators get better over time
- Stay extremely close to what is working on TikTok, Reels, and Shorts right now
Skills
- You have personally built or led a social account with 100k+ followers on TikTok, Instagram, YouTube Shorts, or a similar short-form platform
- You have created or directed viral short-form videos, ideally with multiple videos reaching 500k+ or 1M+ views
- You understand why videos go viral — hooks, retention, pacing, relatability, emotional payoff, shareability, and timing
- You have strong creative taste and can explain why a video works or fails
- You know how to make content feel native, not corporate
- You are comfortable coaching creators, giving direct feedback, and helping them improve
- You can write strong hooks and scripts quickly
- You understand UGC, creator-led ads, and short-form storytelling
- You can move fast, test lots of ideas, and avoid over-polishing
- You care about performance, not just aesthetics
- Experience with consumer apps, education, students, parents, or Gen Z audiences
- Experience turning organic-style content into paid social ads
- Experience managing creators, influencers, or UGC programs
- Experience building a personal brand or creator-led business
- Experience with CapCut, Premiere, Final Cut, Descript, or similar editing tools
- Experience coaching non-professional creators to make better content
Company Overview