Note: The job is a remote job and is open to candidates in USA. Tines is a company founded in 2018 that focuses on intelligent workflow solutions powered by AI and automation. They are seeking a Content Marketing Manager to enhance their content strategy and produce engaging content for security and IT audiences, while managing a growing content team and various content initiatives.
Responsibilities
- Manage production of long form assets, including guides and industry reports
- Produce content for paid campaigns with media and publication partners
- Evolve Tines' organic social strategy (primarily LinkedIn), experimenting with new formats and launching social native campaigns
- Create and produce short form video content for social, both original and repurposed from existing assets
- Play a key role in building and scaling Tines' creator led content strategy, supporting internal experts, community members, and external partners to create and share content
- Spot high value moments from webinars, events, and existing content, and turn them into something new: blogs, short form video, social campaigns, etc
- Manage freelancers and external contributors to ensure quality at scale
- Design efficient content workflows that help you scale output without sacrificing quality
- Provide editorial support for content produced by internal teams and external agencies, ensuring consistency and alignment with Tines’ voice and evolving narratives
- Interview customers and SMEs to source strong stories and insights, and contribute to case study production
- Translate technical topics into clear, engaging stories
- Work with the Brand team to develop compelling visual assets and ensure consistency across social and content programs
- Partner with the Demand Generation team to gather content performance feedback and iterate quickly
- Prioritize effectively across always on programs, standalone campaigns, and product launches
Skills
- 5-8 years of experience in content marketing, editorial, journalism, social media, or related roles, ideally in B2B SaaS or enterprise technology
- Proven experience owning content programs and social media strategy end to end
- Excellent writing and editing skills, with a portfolio that demonstrates compelling hooks, clear narratives, and a strong brand voice
- A passion for social media, demonstrated through an understanding of what works on LinkedIn, and a desire to move quickly on new formats as algorithms evolve
- Strong track record of repurposing content across channels and formats
- Experience managing freelancers, agencies, or external contributors
- Experience using AI tools to scale content production, and enthusiasm for finding inventive ways to apply them, while keeping human perspectives at the core of everything we publish
- Comfortable editing short form video for social media
- Familiarity with AEO and SEO best practices
- Data-driven and adaptable, using performance insights to iterate quickly
- Excited by the opportunity to build, as well as run, impactful content programs
- Familiarity with cybersecurity, IT, or technical audiences is a plus, but not required
Company Overview