Note: The job is a remote job and is open to candidates in USA. WITHIN is the world's first Performance Branding company, partnering with major brands to drive business growth through innovative marketing strategies. They are seeking a creative and highly motivated Content Creator to join their Creative Production team, focusing on developing engaging social media content, particularly for platforms like TikTok and Instagram.
Responsibilities
- Trendspotting & Ideation: Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts
- Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel
- UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC
- Creative Collaboration: Work closely with the [Social Media Manager / Content Lead] and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices
- Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native
- Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving
- Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms
- Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance
Skills
- Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts
- Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content
- Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro)
- Strong understanding of what makes UGC effective and experience creating content in that authentic style
- Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends
- Excellent communication skills and ability to work effectively within a team environment
- Ability to manage multiple projects simultaneously and meet deadlines
Company Overview
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